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Product and Digital Data Analyst
1 month ago
Welcome to NRG, where we're propelling the next generation of leaders forward. We're driven by our passion to create a smarter, cleaner, and more connected future. Our innovative solutions make our customers' lives easier, helping them power, protect, and intelligently manage their homes and businesses.
We offer a dynamic work environment and a unified culture that fosters a strong sense of belonging. Our company programs help employees develop the skills they need for success. In everything we do, we aim to champion our employees and bring value to our customers, investors, and society.
This position reports to the Director, Digital Management & Product Growth and supports Direct Energy's efforts to strengthen its leadership in innovative offerings within the Alberta residential and small commercial retail energy market. The role supports the product and digital teams in making product development decisions based on quantitative and qualitative data.
Key Responsibilities:
- Analyze digital and customer data, market and segmentation information, and provide insights to inform product development decisions.
- Conduct exploratory data analysis and ensure our digital platforms have the necessary analytics tools for data-driven decision-making.
- Develop and maintain KPIs to monitor and enhance product performance, supporting improvements in conversion rates and customer retention metrics.
- Collaborate with product teams to define data requirements for new features and product launches, ensuring data integrity and timely analytics implementation.
- Perform market research to identify trends, growth opportunities, and new customer segments, and produce quarterly reports with actionable insights.
Requirements:
- Bachelor's degree in Data Analytics, Information Systems, Computer Science, Statistics, Business, or a related field.
- 5+ years of experience in digital analytics, data layer implementation, or data engineering, with expertise in tools like Adobe Analytics and Google Analytics.
- Proficiency in data extraction and analysis, including experience with SQL and Power BI for querying and analyzing large datasets.
- Proven understanding of data layer design, implementation, and troubleshooting across websites and mobile apps.
- Experience with defining and documenting data layer requirements and implementations.
Working Conditions:
- Primarily an office environment.
- Some overtime is required as special projects arise.
- Some travel
