Product & Digital Analyst - Data Insights Expert
2 weeks ago
Welcome to NRG, where we're propelling the next generation of leaders forward. We're driven by our passion to create a smarter, cleaner, and more connected future. Our innovative solutions make our customers' lives easier, helping them power, protect, and intelligently manage their homes and businesses.
We offer a dynamic work environment and a unified, inclusive culture. NRG fosters a strong sense of belonging, leading to better collaboration and business performance. Our company programs help employees develop the skills they need for success now and in the future.
Our Product & Digital Analyst will support Direct Energy's efforts to strengthen its leadership in innovative offerings within the Alberta residential and small commercial retail energy market. The role will support the product and digital teams in making product development decisions based on quantitative and qualitative data, ensuring successful delivery to market.
Key Responsibilities:
- Analyze digital and customer data, market and segmentation information, and conduct exploratory data analysis to provide actionable insights.
- Deliver comprehensive monthly reports that guide product teams in improving performance, including analysis of customer segments and product performance across channels.
- Provide strategic analysis by deeply understanding customer data and building prioritized recommendations for the product funnel using data and customer feedback.
- Develop and maintain KPIs to monitor and enhance product performance, supporting improvements in conversion rates and customer retention metrics.
Requirements:
- Bachelor's degree in Data Analytics, Information Systems, Computer Science, Statistics, Business, or a related field.
- 5+ years of experience in digital analytics, data layer implementation, or data engineering, with expertise in tools like Adobe Analytics and Google Analytics, and experience with tag management systems like Adobe Launch and Google Tag Manager.
- Proficiency in data extraction and analysis, including experience with SQL and Power BI for querying and analyzing large datasets, and familiarity with coding languages like JavaScript and Python.
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