Digital Marketing Director

3 days ago

Toronto, Ontario, Canada Hard Rock Digital Full time

Hard Rock Digital, the social gaming division of Hard Rock Games, is revolutionizing the entertainment industry with immersive experiences for millions of players worldwide.

We blend the iconic Hard Rock brand with cutting-edge digital entertainment to create games that bring casino-style play to a broader audience. Our goal is to deliver top-tier social gaming products that thrive on creativity, data-driven decision-making, and player-centric engagement.

About the Role
  • This position requires a dynamic marketing leader with deep expertise in iGaming (Casino), Social Gaming, and Brand Building. You will lead and execute a comprehensive growth and branding strategy that fuels user acquisition, engagement, and brand awareness across our social gaming portfolio.

In this role, you will:

  • Develop and Execute a Full-Funnel Growth Marketing Strategy, spanning paid media, organic growth, ASO (App Store Optimization), social media, influencer marketing, and affiliate partnerships.
  • Drive User Acquisition Campaigns, leveraging data-driven insights, programmatic media, and emerging digital marketing channels.
  • Oversee Creative Asset Creation, including video, digital, and social content, to amplify brand presence and user engagement.
  • Optimize Paid Media Investments through advanced targeting, performance testing, and data-driven insights.
  • Develop Strategic Partnerships and collaborations to enhance brand reach and audience engagement.
  • Lead and Mentor a High-Performing Marketing Team, consisting of growth marketers, brand strategists, media buyers, and creative professionals.
  • Partner with Product, Monetization, Analytics, and Brand Teams to ensure marketing strategies align with business objectives, in-game events, and revenue-driving initiatives.
  • Utilize CRM Strategies, including email & SMS as part of growth and re-engagement strategies.
  • Drive Brand Awareness Initiatives that reinforce Hard Rock Games' unique position in the social gaming landscape.
  • Stay Ahead of Industry Trends by continuously analyzing market data, consumer behavior, and competitive positioning to refine growth strategies.
  • Act as a Brand Ambassador and Thought Leader, advocating for best-in-class marketing and growth strategies within the organization and beyond.

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