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Marketing Director

1 week ago

Toronto, Ontario, Canada Achievers Full time

About Achievers

We're dedicated to empowering employees and driving business results. Our platform enables employees to connect with each other and drive business outcomes. With 4 million users worldwide, we're transforming the way companies interact with their employees. Explore our solutions at www.achievers.com and join our mission to revolutionize the workplace.

Achievers is committed to creating an inclusive workplace where everyone feels valued and respected. We celebrate diversity, promote equality, and foster a culture of empathy and understanding. As a marketing leader, you'll play a vital role in shaping our company culture and driving business success.

This role demands a seasoned Director of Digital Marketing to drive revenue growth through innovative demand generation, web marketing, and account-based marketing strategies. As a key member of our leadership team, you'll develop and execute digital marketing plans, optimize customer journeys, and deliver measurable results that accelerate business growth.

Achievers seeks a charismatic marketing leader who brings expertise in digital trends, data-driven decision-making, and innovative approaches. Lead your team to success by identifying emerging trends, adapting to market changes, and empowering execution with excellence.

In this leadership role, you'll wear multiple hats: strategist, data analyst, team leader, and cross-functional collaborator. Drive impactful and sustainable growth through digital channels while providing vision, expertise, and leadership to push our marketing efforts forward.

Key Responsibilities:
  • Lead high-performing teams focused on demand generation, ABM, content creation, web optimization, and delivery.
  • Cultivate a culture of innovation, skill development, and problem-solving to tackle complex marketing challenges.
  • Inspire and motivate team members to achieve measurable OKRs aligned with global business goals.
Strategic Initiatives:
  • Drive revenue growth through targeted digital marketing strategies that deliver measurable impact.
  • Collaborate with sales, product marketing, and other teams to ensure alignment with overall GTM strategy and brand positioning.
Operational Excellence:
  • Oversee the execution and optimization of digital marketing campaigns, ensuring continuous improvement and alignment with business objectives.
  • Maintain operational efficiency across marketing processes, from lead generation to campaign delivery.
Collaboration & Cross-Functional Coordination:
  • Partner with Sales, Sales Development, and Strategic Alliances to build and accelerate the revenue pipeline.
  • Collaborate closely with the CMO and other marketing leaders to drive high-priority initiatives with a high level of autonomy and strategic insight.
Requirements:
  • 8+ years of experience in digital marketing, with at least 4 years leading multidisciplinary marketing teams.
  • Proven success in leading demand generation, web marketing, and account-based marketing strategies.
  • Strong experience in building and scaling digital marketing teams, with a track record of developing high-performing teams, fostering collaboration, and leading leaders.
  • Demonstrated success in driving measurable growth, optimizing marketing funnels, and aligning marketing efforts with sales and revenue targets.
  • B2B marketing experience is required, particularly in tech, SaaS, or enterprise solutions.
  • Knowledge and experience with a range of marketing technologies, e.g., automation platforms, intent-based engines.
  • Strong strategic thinking and problem-solving skills; proactive and results-oriented.
  • Excellent communication and interpersonal skills.
  • Ability to work effectively in a fast-paced, dynamic environment.
  • Analytical mindset with the ability to interpret data and make informed decisions.
  • Bachelor's degree in Business, Management, or a related field (Master's preferred).
Why Work at Achievers?

We're passionate about creating a workplace culture that values diversity, inclusion, and empathy. Join our mission to empower employees and drive business results. Enjoy a dynamic work environment that fosters innovation, adaptability, and teamwork. Become part of our A-Player family and take your career to the next level.