Senior Digital Strategist for Leading Organizations

3 weeks ago

Old Toronto, Canada Pembroke Communications Full time
Immerse Yourself in a Dynamic Digital Role

We are seeking an exceptionally skilled and motivated Senior Digital Strategist to join our esteemed team at Pembroke Communications. This role offers the opportunity to work with high-profile organizations, crafting innovative digital strategies that drive engagement and growth.

About the Job

We anticipate a salary range of $120,000 - $180,000 per annum, commensurate with experience. Located in Toronto, this position will involve collaborating with clients across Canada and the US.

The successful candidate will have a minimum of 7 years of experience in digital strategy, social media, and executive communications. A strong understanding of paid social, SEO, content syndication, media partnerships, influencer targeting, and reputation management is essential. Experience with online crisis management, emerging social and digital trends, and industry tools will also be beneficial.

You will serve as a daily digital resource to our clients, developing powerful paid and organic social media strategies, advising on the benefits of social and digital-first approaches to communicating with stakeholders, and driving executive thought leadership.

This exciting role involves:

  • Developing and driving digital strategies for prominent organizations, leadership teams, and their respective companies and brands;
  • Creating informed digital POVs based on insight and data around trending social media content, viral moments, peer analysis, special situations, and crisis scenarios;
  • Managing digital activations and development for our clients, ranging from shorter-term ad-hoc needs to longer-term paid campaign creation and execution;
  • Analyzing and evaluating performance data to modify campaigns and optimize results to achieve required KPIs;
  • Conducting research from diverse qualitative and quantitative sources, especially social and digital media activity, influencer engagement, and user sentiment to inform recommendations;
  • Developing and implementing paid media plans including direct digital buys, programmatic solutions, and digital sponsorships (experience working in demand-side platforms and negotiating with media partners directly is a plus);
  • Mentoring junior team members by helping develop and hone their skill sets while educating Teneo Canada's account teams on all aspects of digital.

In exchange for your expertise, we offer a comprehensive compensation package, including flexible time off policy; medical, dental, and vision coverage; long-term disability, and life insurance; RRSP plan with corporate matching. Our company fosters a culture of diversity and inclusion, valuing talented individuals from diverse backgrounds. As an equal opportunity employer, we promote a workplace where everyone feels welcome and valued.

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