Senior Digital Engagement Strategist
10 hours ago
Manulife Insurance Malaysia is seeking a Senior Digital Engagement Strategist to lead the development and implementation of digital engagement platforms that drive advisor interactions and sales outcomes.
About YouWe are looking for an experienced professional with a strong background in managing and implementing digital technologies, as well as identifying and partnering with vendors to deliver quality solutions.
Key Responsibilities:- Lead the optimization of sales content management and engagement platforms to ensure regional Sales teams can access accurate, relevant, and up-to-date content and collateral to drive engagement by advisors.
- Implement, manage, and optimize the continuing education/practice management digital platform to drive advisor engagement.
- Identify and implement new solutions and tools that deliver value-added services to advisors, drive digital engagement, and systematic customer data capture.
- Ensure seamless integration of engagement data with our CRM, digital marketing stack, and EDL, driving better sales insights and strategy.
- Create and manage frameworks and defined ways of working for managing and optimizing leads across Marketing and Sales; work with partners to measure outcomes, including ROI of sales and marketing efforts.
- Track record in managing and implementing digital technologies and tools.
- Experience identifying, partnering, and managing vendors to deliver quality solutions and drive value for money.
- Experience managing teams and establishing streamlined work processes to ensure high-quality solutions and products are provided to users.
- Past sales experience, including success running a territory or sales team, is an asset.
- Strong understanding of industry sales processes and sales team's ways of working, as well as how Financial Advisors work and engage with Asset Managers.
- Ability to collaborate effectively across departments.
- Technical proficiency to grasp MarTech technologies and how they work with sales tools and processes.
- A competitive salary range of $103,050 - $185,490 CAD per annum, depending on location.
- A dynamic and inclusive work environment that values diversity and innovation.
- Ongoing training and professional development opportunities to enhance your skills and expertise.
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