Senior Creative Director

4 weeks ago

Toronto, Ontario, Canada Amazon Advertising Canada Inc. Full time
About the Role

Amazon Ads is seeking a highly skilled Creative Director/Copywriter to join our Brand Innovation Lab (BIL) team. As a key member of our team, you will be responsible for leading and developing one-of-a-kind campaigns for a wide range of global brands across every advertising vertical.

Key Responsibilities:
* Ideate directly with a senior team of art directors, software developers, and project managers to deliver innovative ad campaigns and experiences for global brands
* Write all copy requirements from headlines to body copy to pitch decks
* Independently collaborate with multiple internal teams, clients, and external agency partners
* Direct creative disciplines outside your area of functional expertise and provide feedback in all stages of the creative development process
* Define the creative strategy for multiple advertisers across several advertising verticals

About the Team
Brand Innovation Lab (BIL) is an internal, international group within Amazon Ads that creates one-of-a-kind campaigns and activations for global advertisers. Using all of the different platforms within Amazon (i.e. Alexa, Twitch, Prime Video), we create campaigns that reach millions of Amazon shoppers across our digital channels and out in the real world, connecting brands and customers in unexpected ways.

Qualifications
- * 10+ years of copywriting experience in an agency or in-house setting delivering stand-out creative work on campaigns across a variety of digital and traditional touch-points
- * 10+ years of experience as a Creative Director leading an agency or in-house team
- * An available online portfolio that showcases award-winning conceptual work, business case studies, and examples of highly-crafted copy in multiple ad formats
- * Proven ability to ideate for film, print, digital, out-of-home, experiential and social
- * Passion for experimentation and innovation
- * Ability to juggle many projects and consistently deliver results despite competing priorities
- * Experience driving creative alignment with leadership and stakeholders
- * Exceptional writing skills that demonstrate the ability to create campaign content that attracts, retains, and grows an audience
- * Outstanding verbal and written communications skills
- * Relentlessly high creative standards and exceptional attention to detail
- * Excellent presentation skills and ability to gracefully defend creative decisions to leadership
- * An understanding of creative development timelines and production process
- * Ability to thrive in a fast-paced, highly entrepreneurial environment with multiple different stakeholders and regulatory requirements

Preferred Qualifications
- * You are a scrappy, insightful, and innovative problem solver & self-starter
- * You are part creative strategist, part storyteller, and a results-oriented creative marketing expert
- * You have a proven track record of taking ownership and driving results on creative projects
- * You bring conceptual excellence to the work, inspiring clients and team members to raise the creative bar
- * You regularly push your comfort zone to stretch and improve yourself, never thinking "that's not my job"
- * You are passionate about technology, advertising, marketing, and are always keeping up with it
- * You are ego-free and are highly collaborative, working with a diverse group of people and learning from them
- * You have experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions

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