Digital Media Strategist

4 weeks ago

Halifax, Nova Scotia, Canada VERB Interactive Full time

About VERB Interactive

VERB Interactive is a digital marketing and technology agency with a global presence. Our team of experts offers innovative solutions to help businesses succeed in the digital landscape.

Job Summary

We are seeking a highly skilled Digital Media Strategist to join our team. As a key member of our paid advertising team, you will be responsible for managing end-to-end paid media campaigns for our high-profile clients. This includes planning, implementing, and reporting on campaigns, as well as acting as the go-to escalation point for client questions and concerns.

Key Responsibilities

  • Monitor, optimize, and report on campaigns on an ongoing basis
  • Optimize campaigns based on goals and review analytics to ensure goals are being achieved
  • Work directly with our analytics team to report on insights and measurement of key performance indicators (KPIs)
  • Establish channel and tactical strategies along the path-to-purchase
  • Establish benchmarks and projections for tactics
  • Work directly with clients to present findings and strategy
  • Collaborate with our creative teams to develop fresh concepts and ideas that drive results
  • Work with our development teams on tracking plans, best practices, and issue resolution
  • Monitor campaign budgets and results, making budget and channel allocation recommendations as necessary
  • Set up and manage campaigns across various digital platforms
  • Set up new accounts and implement account strategy
  • Present and report to clients, as well as be the go-to escalation point for client questions and concerns on campaigns
  • Proof dashboards, ensuring they are accurate prior to status meetings
  • Be a mentor for other team members
  • Maintain knowledge of industry best practices and developments in technology
  • Draft points of view (POVs) on new tools and tactics, as required
  • Draft search and social copy, as required

Requirements

  • 3-5 years of experience managing paid media
  • Post-secondary education in advertising, marketing, journalism, business, or relevant experience
  • Highly knowledgeable and proficient with paid social platforms (Facebook, Instagram, TikTok, Pinterest, etc.)
  • Experience with Google Ads and Google Analytics, as well as staying up-to-date on new developments with Google
  • Up-to-date on the latest digital trends and able to apply educated recommendations based on this knowledge
  • Demonstrates an interest in researching new channels and methods of paid amplification
  • Strong attention to detail and proven ability to manage budgets
  • Excellent written and verbal communication, with experience presenting to clients
  • Highly organized, with the ability to function in a fast-paced business environment
  • Experience in the travel and hospitality industry considered an asset

Benefits

We offer a comprehensive benefits package, including:

  • 100% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims
  • A healthy living account
  • Company matching RRSP program
  • Top-up for Parental/Pregnancy leave
  • Remote and flexible work arrangements
  • Transit and fitness discounts
  • Recreational sports teams
  • Learning and development opportunities with a multitude of resources
  • Internal recognition programs

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