Digital Media Strategist
1 month ago
VERB Interactive is a digital marketing and technology agency with a global presence, offering a unique opportunity to collaborate with top destinations, resorts, and travel brands. We take a balanced approach to work and life, fostering a fun and dynamic work environment. Our team is passionate about delivering exceptional results and embracing challenges that push the boundaries of what's possible.
The Performance Media Strategist plays a critical role in managing paid media campaigns for high-profile clients, overseeing the planning, implementation, and reporting of campaigns. This role requires a deep understanding of paid social platforms, Google Ads, and Google Analytics, as well as the ability to analyze data and make informed decisions. As a key escalation point for client questions and concerns, you will work closely with internal teams to develop fresh concepts and ideas that drive results.
Key Responsibilities:- Monitor, optimize, and report on campaigns on an ongoing basis
- Develop and implement channel and tactical strategies to achieve client goals
- Collaborate with the Analytics team to report on insights and measurement of KPIs
- Establish benchmarks and projections for tactics
- Present findings and strategy to clients
- Work with creative teams to develop fresh concepts and ideas that drive results
- Monitor campaign budgets and results, making budget and channel allocation recommendations as necessary
- Set up and manage campaigns across various digital platforms
- 3-5 years of experience managing paid media
- Post-secondary education in advertising, marketing, journalism, business, or relevant experience
- Highly knowledgeable and proficient with paid social platforms (Facebook, Instagram, TikTok, Pinterest, etc.)
- Experience with Google Ads and Google Analytics and up-to-date on new developments with Google
- Strong attention to detail and proven ability to manage budgets
- Excellent written and verbal communication with experience presenting to clients
- Highly organized with the ability to function in a fast-paced business environment
Our benefits are designed to support your well-being and career growth, including:
- 100% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims
- A healthy living account
- Company matching RRSP program
- Top up for Parental/Pregnancy leave
- Remote and flexible work arrangements
- Transit and fitness discounts
- Recreational sports teams
- Learning and development opportunities with a multitude of resources
We are committed to creating a work environment that is inclusive, diverse, and supportive of your career aspirations. If you are a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.
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