Digital Media Strategist

1 month ago


Halifax, Nova Scotia, Canada VERB Interactive Full time
Unlock Your Potential as a Performance Media Strategist

VERB Interactive is a digital marketing and technology agency with a global presence, offering a unique opportunity to collaborate with top destinations, resorts, and travel brands. We take a balanced approach to work and life, fostering a fun and dynamic work environment. Our team is passionate about delivering exceptional results and embracing challenges that push the boundaries of what's possible.

The Performance Media Strategist plays a critical role in managing paid media campaigns for high-profile clients, overseeing the planning, implementation, and reporting of campaigns. This role requires a deep understanding of paid social platforms, Google Ads, and Google Analytics, as well as the ability to analyze data and make informed decisions. As a key escalation point for client questions and concerns, you will work closely with internal teams to develop fresh concepts and ideas that drive results.

Key Responsibilities:
  • Monitor, optimize, and report on campaigns on an ongoing basis
  • Develop and implement channel and tactical strategies to achieve client goals
  • Collaborate with the Analytics team to report on insights and measurement of KPIs
  • Establish benchmarks and projections for tactics
  • Present findings and strategy to clients
  • Work with creative teams to develop fresh concepts and ideas that drive results
  • Monitor campaign budgets and results, making budget and channel allocation recommendations as necessary
  • Set up and manage campaigns across various digital platforms
Requirements:
  • 3-5 years of experience managing paid media
  • Post-secondary education in advertising, marketing, journalism, business, or relevant experience
  • Highly knowledgeable and proficient with paid social platforms (Facebook, Instagram, TikTok, Pinterest, etc.)
  • Experience with Google Ads and Google Analytics and up-to-date on new developments with Google
  • Strong attention to detail and proven ability to manage budgets
  • Excellent written and verbal communication with experience presenting to clients
  • Highly organized with the ability to function in a fast-paced business environment
Benefits:

Our benefits are designed to support your well-being and career growth, including:

  • 100% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims
  • A healthy living account
  • Company matching RRSP program
  • Top up for Parental/Pregnancy leave
  • Remote and flexible work arrangements
  • Transit and fitness discounts
  • Recreational sports teams
  • Learning and development opportunities with a multitude of resources

We are committed to creating a work environment that is inclusive, diverse, and supportive of your career aspirations. If you are a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity.



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