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Digital Media Strategist

2 months ago

Halifax, Nova Scotia, Canada VERB Interactive Full time
Job Title: Performance Media Strategist

VERB Interactive is a digital marketing and technology agency with a global presence. We're seeking a skilled Performance Media Strategist to join our team and help drive success for our high-profile clients.

Key Responsibilities:
  • Develop and execute end-to-end paid media strategies for clients, including planning, implementation, and reporting.
  • Monitor and optimize campaigns on an ongoing basis to ensure goals are met.
  • Collaborate with the Analytics team to report on insights and measurement of key performance indicators (KPIs).
  • Establish channel and tactical strategies along the customer journey.
  • Work directly with clients to present findings and strategy.
  • Develop fresh concepts and ideas that drive results in collaboration with creative teams.
  • Monitor campaign budgets and results, making budget and channel allocation recommendations as necessary.
  • Set up and manage campaigns across various digital platforms.
Requirements:
  • 3-5 years of experience managing paid media.
  • Post-secondary education in advertising, marketing, journalism, business, or relevant experience.
  • Highly knowledgeable and proficient with paid social platforms (Facebook, Instagram, TikTok, Pinterest, etc.).
  • Experience with Google Ads and Google Analytics, with a strong understanding of new developments in the field.
  • Up-to-date on the latest digital trends and able to apply educated recommendations based on this knowledge.
  • Strong attention to detail and proven ability to manage budgets.
  • Excellent written and verbal communication skills, with experience presenting to clients.
  • Highly organized with the ability to function in a fast-paced business environment.
Benefits:

VERB Interactive offers a comprehensive benefits package, including:

  • 100% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims.
  • A healthy living account.
  • Company matching RRSP program.
  • Top up for Parental/Pregnancy leave.
  • Remote and flexible work arrangements.
  • Transit and fitness discounts.
  • Recreational sports teams.
  • Learning and development opportunities with a multitude of resources.
  • Internal recognition programs.

We're passionate about exceeding expectations and thrive on jobs that other agencies might find too big, or too difficult, or too fast. If you're a motivated and detail-oriented individual with a passion for digital marketing, we'd love to hear from you.