Digital Media Strategist
3 weeks ago
At VERB Interactive, we're looking for a skilled Digital Media Strategist to join our team. As a key member of our digital marketing team, you'll be responsible for managing the end-to-end paid media for high-profile clients. This includes planning, implementing, and reporting on campaigns, as well as acting as the go-to escalation point for client questions and concerns.
Key Responsibilities:
- Monitor, optimize, and report on campaigns on an ongoing basis
- Optimize campaigns based on goals and review analytics to ensure goals are being achieved
- Work directly with the Analytics team to report on insights and measurement of KPIs
- Establish channel and tactical strategies along the path-to-purchase
- Establish benchmarks and projections for tactics
- Work directly with clients to present findings and strategy
- Collaborate with creative teams to develop fresh concepts and ideas that drive results
- Work with development teams on tracking plans, best practices, and issue resolution
- Monitor campaign budgets and results, making budget and channel allocation recommendations as necessary
- Set up and manage campaigns across various digital platforms
- Present and report to clients, as well as be the go-to escalation point for client questions and concerns on campaigns
Requirements:
- 3-5 years of experience managing paid media
- Post-secondary education in advertising, marketing, journalism, business, or relevant experience
- Highly knowledgeable and proficient with paid social platforms (Facebook, Instagram, TikTok, Pinterest, etc.)
- Experience with Google Ads and Google Analytics, as well as staying up-to-date on new developments with Google
- Up-to-date on the latest digital trends and able to apply educated recommendations based on this knowledge
- Demonstrates an interest in researching new channels and methods of paid amplification
- Strong attention to detail and proven ability to manage budgets
- Excellent written and verbal communication, with experience presenting to clients
- Highly organized, with the ability to function in a fast-paced business environment
- Experience in travel and hospitality considered an asset
Benefits:
At VERB Interactive, we offer a comprehensive benefits package, including vacation time available on day one, an annual travel credit, and free office snacks and drinks. We also offer a 100% premium share option for Group Health Insurance, a healthy living account, company matching RRSP program, top-up for Parental/Pregnancy leave, remote and flexible work arrangements, transit and fitness discounts, recreational sports teams, learning and development opportunities, and internal recognition programs.
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