Senior Influencer Marketing Manager

4 weeks ago


Old Toronto, Canada Edelman Full time
About Edelman

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

We deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our 6,000 people in more than 60 offices drive business results through comprehensive services including public relations, employee engagement, crisis and reputation management, digital strategy, content marketing, data analytics and event production.

We were named Cannes Lions Grand Prix for PR; Advertising Age's 2019 A-List; the Holmes Report's 2018 Global Digital Agency of the Year; and, five times, Glassdoor's Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business.

Salary Range

$120,000 - $160,000 per year, depending on experience and qualifications.

Job Description

We are seeking a senior influencer marketing manager to join our fast-growing national team. The ideal candidate will be immersed in the latest trends, opportunities, regulations and best practices of the influencer space.

The successful candidate will have a strong track record of developing and executing integrated campaign strategies, leading high-performing teams, and delivering exceptional results for clients.

Key Responsibilities:

  • Work directly with clients and internal stakeholders to develop strategic, thoughtful and creative influencer solutions
  • Maintain and develop a high-performing and diverse team of influencer marketing experts
  • Ensure Edelman Canada's process for influencer identification, vetting, negotiation, contracting, management and reporting is the most robust and seamless in Canada
  • Grow our influencer marketing business through great work, exceptional storytelling skills and through building strong internal and external relationships
  • Stay up to date with the latest influencer marketing trends including disclosure requirements and performance best practices
  • Coordinate program integration with appropriate specialties including Insight and Analytics, Paid Performance, Creative
Required Skills and Qualifications

7-10 years of relevant experience in Digital, Content or Brand Marketing

5-6 years' experience in social media and community management

4-5 years within Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting preferred

Demonstrable and thorough experience with managing a high-performing team is a must

Benefits

Accommodations are available on request for candidates taking part in all aspects of the selection process. We welcome and encourage applications from people with disabilities.

About You

You are a passionate leader with a strong background in digital marketing and influencer marketing. You have a proven track record of delivering exceptional results for clients and building high-performing teams.

You are well-versed in the latest trends and best practices of the influencer space, and you have a strong understanding of how to execute integrated campaign strategies. You are also an excellent communicator and collaborator, with the ability to build strong relationships with clients and colleagues alike.



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