Business Development Specialist

4 weeks ago


Nanaimo, British Columbia, Canada Avalon College Limited oa Avalon Career College Full time
About the Role

We are seeking a highly skilled and experienced Marketing Manager to join our team at Avalon College Limited o/a Avalon Career College. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to promote our business services.

Key Responsibilities
  • Marketing Strategy Development
    • Develop and implement comprehensive marketing plans to increase brand awareness and drive business growth.
    • Conduct market research to identify trends and opportunities for our business services.
  • Brand Management
    • Develop and maintain a strong brand identity for our business services.
    • Ensure consistent branding across all marketing channels.
  • Team Leadership
    • Lead and manage a team of marketing professionals to achieve business objectives.
    • Provide guidance and support to team members to ensure they have the skills and resources needed to succeed.
  • Communication
    • Develop and implement effective communication strategies to engage with our target audience.
    • Prepare and deliver presentations, reports, and other marketing materials as required.
  • Media Relations
    • Develop and maintain relationships with media outlets to secure press coverage for our business services.
    • Prepare and distribute press releases, media kits, and other marketing materials to media outlets.
  • Event Planning
    • Plan and execute marketing events, such as conferences, trade shows, and product launches.
    • Coordinate with vendors and suppliers to ensure successful event execution.
  • Budget Management
    • Develop and manage marketing budgets to ensure effective use of resources.
    • Monitor and report on marketing expenses and ROI.
Requirements
  • Education
    • College/CEGEP diploma or equivalent.
  • Experience
    • At least 1 year of experience in a marketing role.
  • Skills
    • Strong marketing and business acumen.
    • Excellent communication and leadership skills.
    • Ability to work in a fast-paced environment and meet deadlines.
What We Offer
  • Competitive Salary
  • Opportunities for Professional Growth
  • Collaborative and Dynamic Work Environment


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