Annual Giving Specialist

3 weeks ago

Ottawa, Ontario, Canada National Arts Centre Full time

About the Role

The National Arts Centre is seeking a highly motivated and detail-oriented Specialist to join our Philanthropy team. This role will be responsible for integrated fundraising efforts and managing donor engagement through annual and digital campaigns.

Key Responsibilities

1. Campaign Execution

Develop, execute, and optimize annual giving campaigns, including both print and digital direct mail, email appeals, telemarketing, and social media efforts, in collaboration with NAC colleagues and vendor partners.

Brief and oversee vendors in connection to the annual fund portfolio, ensuring deadlines, campaign goals, and established KPIs are achieved. Lead the growth of monthly giving programs, including developing and implementing acquisition, engagement, and retention strategies.

Collaborate on multi-channel donor communications, from appeals to stewardship touchpoints such as newsletters and impact reports.

2. Donor Circle Membership Program

Administer the Donor Circle Membership Program, ensuring accurate member records, timely communications, and effective delivery of membership benefits.

Cultivate and engage Donor Circle members, enhancing their connection to the NAC through personalized touchpoints, special events, and behind-the-scenes access to performances and rehearsals.

Manage member renewals and upgrades, including a personal portfolio of donors giving $1,000 to $10,000 annually.

Develop and implement cultivation, solicitation, and stewardship strategies to enhance long-term giving among Donor Circle members.

3. Planning, Budgeting and Reporting

Contribute to the Foundation's strategy, budget, and operational planning.

Track, analyze, and report on key performance indicators (KPIs) for annual and digital campaigns, ensuring objectives are met and making recommendations for improvements.

Utilize data mining, segmentation, and testing strategies to optimize solicitation efforts and donor acquisition initiatives.

4. Collaboration and Innovation

Work closely with the Director of Donor Engagement to identify new opportunities for digital fundraising.

Stay current on trends and best practices in digital giving, proactively identifying opportunities to integrate these practices into the work.

Skill Requirements

3-5 years of experience in annual giving, digital fundraising, or direct response campaigns in a nonprofit setting; experience in the arts and cultural sector is an asset.

A post-secondary degree in fundraising, marketing, digital communications, or a related field, or an equivalent combination of education and experience.

Demonstrated ability to execute successful multi-channel fundraising campaigns, including email, direct mail, paid and organic social media, and digital advertising.

Proven ability to build strong, lasting, responsive donor relationships, with exceptional interpersonal skills and fluency in both official languages.

Experience in managing donor membership or similar programs.

Outstanding organizational skills, with a keen eye for detail and a strong commitment to meeting deadlines.

Adept at thriving under pressure and effectively managing multiple priorities in a fast-paced environment.

Passionate about being part of an organization that actively values and promotes diversity, equity, inclusion, and reconciliation.

Demonstrated expertise in budget management, data analysis, and campaign performance evaluation, with the ability to provide insightful recommendations based on industry trends.

Experience collaborating with cross-departmental teams and volunteers.

Advanced computer skills, including proficiency with MS Office suite; familiarity with Raiser's Edge NXT, Engaging Networks, Ticketmaster, and/or Tessitura is an asset.

Knowledge of the Canadian philanthropic sector is an asset.

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