Media Planning Strategist

3 days ago


Toronto, Ontario, Canada McCann Canada Full time
Media Planner Role Overview

We are seeking a skilled Media Planner to join our dynamic team at McCann Canada. This role involves crafting integrated, creative, and impactful media plans that drive results for our clients.

Key Responsibilities:
  • Collaborate with cross-functional teams to design innovative media strategies and execution plans across multiple channels.
  • Analyze industry trends and identify new media opportunities to enhance client campaigns.
Campaign Research and Analysis:
  • Leverage advanced research tools to analyze audience behavior, marketplace trends, and competitive activities.
  • Prepare data-driven media plans with clear documentation and strategic alignment to client goals.
Media Execution and Stewardship:
  • Evaluate and negotiate media proposals, providing clear written recommendations to clients and internal teams.
  • Develop media plans with precision, including issuing RFPs, negotiating terms, and managing insertion orders.
  • Partner with analytics teams to set up robust measurement frameworks to track campaign success.
Salary and Benefits:

We offer a competitive salary of $60,000 - $80,000 per annum, depending on experience, as well as a range of benefits including health insurance, retirement savings plan, and professional development opportunities.

Requirements:
  • 1-3 years of experience in media, marketing, advertising, or a related field.
  • Strong analytical skills with a results-oriented approach.
  • Able to learn quickly, work independently, and handle evolving client needs with resilience.
  • Exceptional organizational skills and accuracy in execution.
  • Ability to translate client needs into high-quality media strategies and present them effectively.

At McCann Canada, we foster a growth-oriented environment with pathways for professional advancement and hands-on experience across all media types and the full campaign lifecycle.



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