Media Planning Strategist
3 days ago
We are seeking a skilled Media Planner to join our dynamic team at McCann Canada. This role involves crafting integrated, creative, and impactful media plans that drive results for our clients.
Key Responsibilities:- Collaborate with cross-functional teams to design innovative media strategies and execution plans across multiple channels.
- Analyze industry trends and identify new media opportunities to enhance client campaigns.
- Leverage advanced research tools to analyze audience behavior, marketplace trends, and competitive activities.
- Prepare data-driven media plans with clear documentation and strategic alignment to client goals.
- Evaluate and negotiate media proposals, providing clear written recommendations to clients and internal teams.
- Develop media plans with precision, including issuing RFPs, negotiating terms, and managing insertion orders.
- Partner with analytics teams to set up robust measurement frameworks to track campaign success.
We offer a competitive salary of $60,000 - $80,000 per annum, depending on experience, as well as a range of benefits including health insurance, retirement savings plan, and professional development opportunities.
Requirements:- 1-3 years of experience in media, marketing, advertising, or a related field.
- Strong analytical skills with a results-oriented approach.
- Able to learn quickly, work independently, and handle evolving client needs with resilience.
- Exceptional organizational skills and accuracy in execution.
- Ability to translate client needs into high-quality media strategies and present them effectively.
At McCann Canada, we foster a growth-oriented environment with pathways for professional advancement and hands-on experience across all media types and the full campaign lifecycle.
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