Senior Strategist
1 week ago
The Senior Strategist is responsible for providing strategic insight across all media into a client’s business in order to develop the most creative and cost effective and efficient media communication plan.
He/she is also responsible for building and maintaining the client relationship and internal relationships with account group and buyers.
What your day will look like:
- Train and mentor juniors and manage their day-to-day workload
- Develop strategic media POV’s and hone your writing skills
- Develop creative media plans according to strategy, considering all potential media vehicles (Digital, Search, social, broadcast, print, OOO, etc.)
- Present media plans to client
- Ensure execution of plans
- Assume ownership of plan revisions due to budget or strategic changes
- Build solid relationship with buyers and account groups
- Assist Strategy Supervisor on client deliverables
- Liaise directly with clients
- Negotiate media rates with suppliers
- Use of OMG Design in strategy planning
- Broaden knowledge and understanding of partner agency disciplines
- Utilize all available (industry) media measurement tools
- Sound understanding of Media Research Tools (Omni)
- Participation in all relevant corporate training
Key Qualifications
- University/College education in marketing, communication or other relevant related fields
- 3 years of experience in media or related fields
- Bilingualism an asset but not required
- Working knowledge of digital and traditional media ecosystem
- Knowledge of Industry Tools/Resources as asset (BBM, Google Analytics, Adwords etc)
- Working knowledge of Excel and Microsoft Office Software
OMG is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
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