Global Home Improvement Marketing Director

1 day ago

Richmond Hill, Ontario, Canada The Peak Group of Companies Full time

The Peak Group of Companies is a renowned leader in the global home improvement industry, operating across Canada, the United States, Australia, and New Zealand. Our unique business model is strategically aligned with major retailers such as Home Depot and Bunnings, enabling us to deliver innovative products to a vast customer base.

We are proud recipients of the HRD Best Place to Work Award in 2023 and 2024, recognizing our exceptional company culture and commitment to employee growth. Our greatest strength lies in our talented and passionate team, who drive innovation, collaboration, and results-driven performance.

As Vice President of Marketing for The Peak Group of Companies, you will play a pivotal role in driving the company's brand visibility, digital presence, and market growth. With a strong focus on digital marketing, you will develop and implement strategies that amplify brand awareness, enhance customer engagement, and optimize marketing performance across North America, Australia, and New Zealand.

This leadership position requires collaboration with senior executives to ensure alignment between marketing initiatives and the organization's strategic goals. As a hybrid role, you will work closely with teams in Richmond, BC, Calgary, AB, or Richmond Hill, ON.

Key Responsibilities:
  • Foster the development of the Peak brand as a global leader in home improvement products.
  • Create and implement a multi-channel marketing strategy, emphasizing digital channels, to drive growth and increase market share.
  • Develop product launch and go-to-market strategies in collaboration with product development on new innovations.
Digital Marketing & Brand Strategy:
  • Oversee digital marketing initiatives, including SEO, SEM, email marketing, social media, and content creation, to build brand awareness and drive traffic.
  • Design targeted digital advertising campaigns to capture, engage, and convert audiences across multiple platforms.
  • Analyze data to optimize digital marketing spend, ensuring data-driven decisions that maximize ROI.
Customer Engagement:
  • Collaborate closely with sales teams to align digital marketing efforts with lead generation and conversion strategies.
  • Develop online and offline campaigns to enhance customer loyalty and lifetime value.
Product Marketing & Go-to-Market Strategy:
  • Lead product marketing efforts for new product launches, utilizing digital strategies to amplify reach and engagement.
  • Create go-to-market strategies that leverage digital touchpoints and partnerships to expand product reach and enhance customer experience.
  • Analyze customer insights to guide product positioning and messaging.
Team Leadership & Development:
  • Buid and manage a high-performing marketing team with expertise in digital marketing, branding, and customer engagement.
  • Set clear objectives, KPIs, and performance metrics, fostering a collaborative environment focused on innovation and continuous improvement.

Estimated salary: $150,000 per year + discretionary bonus.

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