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Strategic Product Director
1 month ago
Global Industrial has been a leader in the industrial equipment and supplies market for over 70 years, providing private label and brand name products to businesses across North America.
We offer over one million products through our website, corporate sales team, and full-color catalogs. Our goal is to continuously increase our product offerings to meet the diverse needs of our customers.
Our target audience includes small to large corporations, institutions, government agencies, and consumers across North America.
Key Responsibilities:- Supervise and direct Product Managers to ensure successful product development and launch.
- Work with Product Managers to identify product gaps and collaborate with manufacturers to fill these gaps.
- Conduct competitor assessments, field research, and market research to inform marketing strategies.
- Manage competitive intelligence across each product line, staying up-to-date on trends, growth, and disruptors.
- Develop an integrated communication plan across the product lifecycle for each product.
- Determine customer needs, experience, and expectations through primary and secondary research, working closely with Product Managers.
- Evaluate and evolve the product marketing methodology to ensure best practices are incorporated throughout the organization.
- MBA Degree required.
- 7+ years of experience in strategic development, positioning, and marketing.
- 5+ years of experience with Internet Advertising and Marketing.
- Ability to identify shifts and emerging trends in the marketplace and monitor performance against objectives.
The estimated annual salary for this position is $120,000-$180,000, based on industry standards and company requirements.
