Digital Marketing Strategist

4 weeks ago

St John's, Newfoundland and Labrador, Canada Mediabistro Full time
Job Title: Digital and Social Marketing Manager

Kent Building Supplies is a leading retail building supply chain in Atlantic Canada, with 48 locations across the region. Our success is built on exceptional customer service, a superior selection of home building supplies, and a commitment to protecting our customers and staff through rigorous safety protocols.

Our culture thrives on the connections we make in every community we serve, our focus on diversity in the workplace, and our commitment to employee development and growth. We are seeking a highly skilled Digital and Social Marketing Manager to join our marketing team based out of our Head Office in Saint John, NB.

Key Responsibilities:
  • Develop and Implement Digital Strategy: Lead the creation and execution of a comprehensive digital strategy to drive brand awareness, customer engagement, and online sales growth.
  • Manage Digital Agency Relationships: Serve as the primary point of contact for our digital marketing agency, ensuring alignment with our overall business goals. Oversee campaigns related to SEO, SEM, display, and other digital marketing channels. Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
  • Oversee Social Media Strategy: Manage the Social Media Manager and work collaboratively with cross-functional teams to build and execute a social media strategy that increases brand visibility and engagement across platforms like Facebook, Instagram, Pinterest, and LinkedIn.
  • Email Marketing Program: Develop and execute a strategy for the email marketing program, focusing on customer segmentation, personalized content, and data-driven decision-making to increase engagement and conversions.
  • Support Online Marketing Initiatives: Collaborate with internal teams to support online marketing campaigns and initiatives, including promotions, product launches, and brand partnerships.
  • Analyze and Optimize Performance: Monitor, measure, and report on the performance of all digital marketing channels. Use insights and analytics to optimize strategies and improve ROI.
  • Stay Current with Industry Trends: Keep up with digital marketing best practices, emerging trends, and new technologies to ensure Kent remains competitive and innovative in the digital space.
Qualifications:
  • Post-secondary education in Marketing, Communications, or a related field.
  • 5+ years of experience in digital marketing, including managing digital strategies, social media, and email marketing.
  • Proven experience managing relationships with digital agencies.
  • Strong knowledge of SEO, SEM, display advertising, social media, and email marketing best practices.
  • Excellent leadership and project management skills with the ability to manage multiple initiatives simultaneously.
  • Strong analytical skills with experience using digital marketing tools like Google Analytics, social media platforms, and email marketing platforms.
  • Creative thinker with excellent communication skills and attention to detail.
What We Offer:
  • Competitive salary and benefits package.
  • Opportunity to lead and innovate.
  • Collaborative and supportive team environment.
  • Career development and growth opportunities.

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