Marketing Director

3 days ago

Niagara Falls, Ontario, Canada Tripshepherd Full time $70,000 - $90,000
Marketing Leadership Opportunity at Tripshepherd

Tripshepherd is a leading travel company specializing in small group tours across North America. We are seeking a seasoned marketing professional to lead our marketing efforts and drive growth through innovative strategies.

Key Responsibilities:
  • Develop and execute a comprehensive marketing strategy that aligns with Tripshepherd's business goals.
  • Manage all marketing platforms, ensuring optimal performance and staying updated with the latest trends and technologies.
  • Oversee the creation of high-quality content for various marketing channels, including blogs, social media posts, newsletters, and promotional materials.
  • Collaborate with content creators and designers to ensure that all marketing materials are aligned with our brand voice and visual identity.
  • Regularly analyze marketing performance data, generate reports, and make data-driven decisions to optimize campaigns for better ROI.
  • Monitor key performance indicators (KPIs) and adjust marketing strategies accordingly to meet business objectives.
  • Enhance and protect Tripshepherd's brand, ensuring consistent messaging across all channels.
  • Engage with customers through social media and other platforms, building a loyal community and gathering valuable feedback.
  • Work closely with the sales, product, and operations teams to align marketing efforts with overall company goals.
  • Lead and mentor the marketing team, fostering a culture of creativity, innovation, and excellence.
  • Manage the marketing budget effectively, ensuring maximum return on investment (ROI) for all marketing activities.
Requirements:
  • 5+ years of experience in a marketing role with a strong emphasis on hands-on execution, preferably in the travel, hospitality, or related industries.
  • Proven track record of developing and executing successful marketing campaigns that drive growth and brand awareness.
  • Deep understanding of digital marketing, including PPC, SEO/SEM, social media, and email marketing.
  • Strong content creation skills, with experience managing content across multiple channels.
  • Proficient in using analytics tools such as Google Analytics, HubSpot, or similar platforms to track performance and make data-driven decisions.
  • Excellent project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
  • Strong communication skills, both written and verbal, with a knack for storytelling and brand building.
What We Offer:
  • Flexible work environment, with opportunities for remote work.

Tripshepherd is an equal opportunities employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and supportive work environment that values diversity, equity, and inclusion.

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