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Marketing Director

2 months ago

Niagara Falls, Ontario, Canada Tripshepherd Full time $70,000 - $90,000
Marketing Leadership Opportunity at Tripshepherd

We are seeking a seasoned marketing professional to lead our marketing efforts and drive growth through innovative strategies.

The ideal candidate will have a proven track record of developing and executing successful marketing campaigns, with a strong emphasis on hands-on execution and a deep understanding of digital marketing.

Responsibilities will include:

  • Developing and implementing a comprehensive marketing strategy that aligns with Tripshepherd's business goals
  • Executing marketing campaigns across various channels, including digital, content marketing, email, SEO/SEM, and social media
  • Directly managing all marketing platforms, ensuring optimal performance and staying updated with the latest trends and technologies
  • Overseeing the creation of high-quality content for various marketing channels
  • Collaborating with content creators and designers to ensure brand consistency
  • Regularly analyzing marketing performance data, generating reports, and making data-driven decisions to optimize campaigns
  • Monitoring key performance indicators (KPIs) and adjusting marketing strategies accordingly

Requirements include:

  • 5+ years of experience in a marketing role with a strong emphasis on hands-on execution
  • Proven track record of developing and executing successful marketing campaigns
  • Deep understanding of digital marketing, including PPC, SEO/SEM, social media, and email marketing
  • Strong content creation skills, with experience managing content across multiple channels
  • Proficient in using analytics tools such as Google Analytics, HubSpot, or similar platforms
  • Excellent project management skills with the ability to manage multiple campaigns and initiatives simultaneously
  • Strong communication skills, both written and verbal, with a knack for storytelling and brand building

Tripshepherd offers a flexible work environment with opportunities for remote work.

Job Type: Full-time

Education: Bachelor's Degree (preferred)

Experience: Marketing: 5 years (preferred)