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Marketing Director

2 months ago

Niagara Falls, Ontario, Canada Tripshepherd Full time $70,000 - $90,000
Head of Marketing

Tripshepherd, a leading travel company, is seeking a seasoned marketing professional to drive customer acquisition, brand awareness, and growth through innovative strategies.

Key Responsibilities
  • Develop and execute a comprehensive marketing plan that aligns with Tripshepherd's business objectives.
  • Lead marketing campaigns across digital, content, email, SEO/SEM, and social media channels.
  • Manage marketing platforms, ensuring optimal performance and staying updated with the latest trends and technologies.
  • Oversee the creation of high-quality content for various marketing channels, including blogs, social media posts, newsletters, and promotional materials.
  • Collaborate with content creators and designers to ensure brand consistency.
  • Analyze marketing performance data, generate reports, and make data-driven decisions to optimize campaigns.
  • Monitor key performance indicators (KPIs) and adjust marketing strategies to meet business objectives.
  • Enhance and protect Tripshepherd's brand, ensuring consistent messaging across all channels.
  • Engage with customers through social media and other platforms, building a loyal community and gathering feedback.
  • Work closely with sales, product, and operations teams to align marketing efforts with overall company goals.
  • Lead and mentor the marketing team, fostering a culture of creativity and excellence.
  • Manage the marketing budget effectively, ensuring maximum return on investment (ROI) for all marketing activities.
Requirements
  • 5+ years of experience in a marketing role with a strong emphasis on hands-on execution, preferably in the travel or hospitality industries.
  • Proven track record of developing and executing successful marketing campaigns that drive growth and brand awareness.
  • Deep understanding of digital marketing, including PPC, SEO/SEM, social media, and email marketing.
  • Strong content creation skills, with experience managing content across multiple channels.
  • Proficient in using analytics tools to track performance and make data-driven decisions.
  • Excellent project management skills with the ability to manage multiple campaigns and initiatives simultaneously.
  • Strong communication skills, both written and verbal, with a knack for storytelling and brand building.
  • Flexible work environment, with opportunities for remote work.
Preferred Qualifications
  • Bachelor's Degree
  • 5+ years of marketing experience