Product Brand Manager

1 month ago


Toronto, Ontario, Canada HelloFresh Full time
About the Role
Factor, a leading food company, is seeking a highly skilled Brand and Product Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing the brand and product marketing strategy for our weekly menu offering and new product launches.

Key Responsibilities
- Develop and own the product marketing strategy for Factor's weekly menu offering and new product launches
- Spearhead Factor's marcomms strategy, including overseeing and developing briefs, brand copy, and managing organic social and brand influencers
- Collaborate with cross-functional teams to improve engagement and retention
- Develop and align online and offline marketing campaigns in collaboration with channel owners

Requirements
- ~5 years experience working in a relevant role (Brand Manager, Product Marketing, CPG)
- Direct experience launching and executing product launches, campaigns, and consumer surveys
- Strong understanding of the Canadian market; direct marketing experience in Quebec a plus
- Data-driven brand champion with a strong attention to detail
- Customer-focused with a passion for understanding customer needs and experiences
- Entrepreneurial spirit with a vision for growth and innovation

What We Offer
- Competitive salary and health benefits
- 75% discount on HelloFresh or Chefs Plate weekly box subscription
- High-impact work to help feed thousands of families in Canada
- Opportunity to learn and grow with a hard-working and supportive team

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