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Retail Marketing Manager
1 month ago
About UNIQLO
UNIQLO is a global Japanese retail holding company that designs, manufactures, and sells clothing under multiple brands. As a Retail Marketing Manager, you will be responsible for implementing and leading in-store marketing campaigns and new store opening events. Your goal will be to increase UNIQLO brand awareness and preference through various marketing activities.
Key Responsibilities:
* Develop and evaluate marketing strategies for in-store campaigns and new store opening events
* Propose both short-term and long-term marketing strategies with strong analysis in market opportunity, previous sales history, marketing spending vs. net sales, and local trends
* Develop integrated media plans that meet both effectiveness and efficiency
* Effectively develop, coordinate, and execute regional marketing plans, including grand openings, product-focused campaigns, and focus store activities
* Assist in creating new partnerships and programs to increase UNIQLO's brand awareness, sales, and customer traffic to stores
Requirements:
* Bachelor's or master's degree in marketing, business, business management, or a related field
* 5-7 years of experience in developing marketing campaigns, marketing strategies, and plan execution
* Marketing experience with retail stores is considered an asset
* Detail-oriented with strong project management skills
* Strong analytical skills
* Ability to quickly adapt to change
* Must be able to collaborate cross-functionally and willing to work in a team-based environment
* Ability to communicate clearly and concisely