Senior Product Marketing Manager, AP

1 week ago


Vancouver, British Columbia, Canada Mediabistro Full time
About the Role

We are seeking a seasoned Senior Product Marketing Manager to join our marketing team. As a key member of our team, you will play a pivotal role in shaping our product marketing strategy and driving the success of our Accounts Payable (AP) product.

Responsibilities
  • Customer Insights and Product Launches: Develop and execute strategic go-to-market plans that leverage data insights to drive results, including product launches, market research, content creation, customer profiling, and sales enablement.
  • Messaging and Positioning: Utilize your in-depth understanding of our AP buyer persona's needs and competitive landscape to create a compelling narrative for our products and services.
  • Sales Enablement: Become the subject matter expert for our AP product, developing and delivering sales enablement resources and training for GTM stakeholders.
Requirements
  • 10+ years of professional experience, including 5+ years in a product marketing role for B2B SaaS solutions in finance, fintech, or payments.
  • Bachelor's degree or equivalent experience.
  • Exceptional verbal and written communication skills, with the ability to confidently present at webinars, conferences, and industry events.
  • Deep customer empathy to influence product and marketing efforts.
  • Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language.
What We Offer
  • Competitive salary and stock options.
  • Hybrid working model with flexible work arrangements.
  • Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD.
  • 3 weeks of paid vacation.


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