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Senior Product Marketing Manager, AP

2 months ago

Vancouver, British Columbia, Canada Mediabistro Full time
Why Choose Tipalti?

Tipalti is a leading fintech company that empowers finance professionals to lead by modernizing the entire payables operation. With a strong focus on innovation and customer satisfaction, we offer a collaborative culture, high-quality products, and a talented team of experts. Our mission is to make payables strategic with operational, compliance, and financial controls, enabling businesses to scale quickly and efficiently.

Job Summary:

We are seeking a Senior Product Marketing Manager to join our marketing team. As a key member of our team, you will play a pivotal role in shaping our product marketing strategy and driving the success of our Accounts Payable (AP) product. You will work closely with our product management team to gain a deep understanding of the AP product roadmap and act as the voice of the customer.

Responsibilities:
  • Maintain a deep comprehension of AP target customer characteristics, needs, and pain points through regular customer, prospect, partner, analyst, sales interactions and industry research.
  • Collaborate closely with the product management team to gain a deep understanding of the AP product roadmap and act as the voice of the customer.
  • Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, market research, content creation, customer profiling, and sales enablement.
  • Work collaboratively with product management and marketing teams to set, monitor, and achieve business and marketing objectives.
  • Analyze product usage trends to inform product development, pricing strategies, content creation, and sales collateral to accelerate the sales pipeline.
Requirements:
  • 10+ years of professional experience, including 5+ years in a product marketing role for B2B SaaS solutions in finance, fintech, or payments.
  • Bachelor's degree or equivalent experience.
  • Exceptional verbal and written communication skills, with the ability to confidently present at webinars, conferences, and industry events.
  • Deep customer empathy to influence product and marketing efforts
  • Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language.
  • Critical thinking skills and a curious mindset for business and market analysis.
  • Self-motivated and comfortable with a fast-paced work environment; experimentation mindset to keep learning and iterating.
  • Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns, and email marketing.
  • Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches.
  • Experience with other marketing disciplines (content, field marketing, demand generation, partner marketing) is a plus
What We Offer:
  • Competitive salary and stock options
  • Matching RRSP
  • Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
  • 3 weeks of paid vacation
  • Free lunch on office days
  • Fresh fruit, snacks & drinks in office
  • Dog friendly office
  • Phone/internet allowance
  • Regular company-wide social events
  • Multiple ERG groups celebrating our diversity and creating an inclusive culture