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Senior Product Marketing Manager

2 months ago

Vancouver, British Columbia, Canada GeoComply Full time
About GeoComply

We're a leading provider of geolocation compliance solutions, trusted by global brands and regulators for over 10 years. Our innovative technologies ensure regulatory compliance, combat online fraud, and protect businesses from financial losses.

The Role

We're seeking a Senior Product Marketing Manager to accelerate the growth of new products in our portfolio, particularly in the fraud and payments categories. As a key member of our Go-to-Market team, you'll focus on driving adoption of newly developed products and shaping the direction of our roadmap.

Key Responsibilities
  • Partner with the Product team to develop and execute product launch strategies, ensuring timely market entry and maximum impact.
  • Conduct market research to understand industry trends, competitive landscapes, and customer needs, informing product strategy and marketing campaigns.
  • Develop compelling sales enablement materials and collateral, highlighting the value our products bring to customers.
  • Collaborate with the enablement team to deliver training and resources for sales and marketing teams, enhancing their ability to sell and promote our products effectively.
  • Develop and track metrics to measure the effectiveness of marketing efforts and product adoption.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA or Master's degree preferred.
  • 5+ years of product marketing or product management experience in B2B tech.
  • 2+ years of experience in fraud or financial services.
  • Proven ability to perform market research and drive decision-making with data-driven insights.
  • Strong written and verbal communication skills, with a talent for clear and effective messaging.
Why GeoComply?

We're a dynamic and innovative company, committed to making a positive impact on the world. Our team is passionate about solving complex problems and driving business growth. If you're a motivated and customer-obsessed professional, we'd love to hear from you.