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Senior Product Marketing Manager
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Vancouver, British Columbia, Canada GeoComply Full timeAbout GeoComplyWe're a leading provider of geolocation compliance solutions, trusted by global brands and regulators for over 10 years. Our innovative technologies help ensure regulatory compliance, combat online fraud, and protect businesses from financial losses.The RoleWe're seeking a Senior Product Marketing Manager to accelerate the growth of new...
Senior Product Marketing Manager
2 months ago
We're a leading provider of geolocation compliance solutions, dedicated to innovation and customer satisfaction. Our cutting-edge technologies ensure regulatory compliance, combat online threats, and protect businesses from fraud.
With significant business growth over the past three years, we've established ourselves as a trusted partner for global brands and regulators. Our compliance-grade geolocation technology solutions are installed on over 400 million devices and analyze over 12 billion transactions annually.
At GeoComply, we're united by a passion for problem-solving and revolutionizing online interactions. Our global team, spanning five countries and three continents, is committed to delivering exceptional results.
The RoleWe're seeking a Senior Product Marketing Manager to accelerate the growth of new products in our portfolio, particularly in the fraud and payments categories. As a key member of our team, you'll focus on driving adoption of newly developed products and shaping our product roadmap.
You'll work closely with our Product, Engineering, and Revenue teams to prioritize customer-centricity and initiatives that drive customer value. Your expertise will be invaluable in helping stakeholders understand customers and users, and you'll be responsible for both strategy and execution in your role.
As a Senior Product Marketing Manager, you'll enjoy a dynamic and collaborative work environment, with opportunities to roll up your sleeves and understand products and customers. Your work will be highly visible, and you'll have the chance to partner with specialist teams to execute your plans and drive results for your products.
Key Responsibilities- Engage with the Product team from product development to driving adoption of mature products, partnering on shaping roadmaps, monitoring performance, and providing recommendations on product and GTM strategy.
- Conduct research to understand industry trends, competitive landscape, customer needs, and product opportunities, and develop insights that inform product strategy and marketing campaigns.
- Shape the positioning and messaging that resonates with target buyers, with a sound understanding of competitive positioning.
- Develop deep knowledge of customers and disseminate through the organization, including customer segments, buyer persona, gathering and analyzing customer feedback, exploring new use cases, and influencing product growth.
- Create compelling sales enablement materials and collateral focused on the value our products add to our customers.
- Collaborate with the enablement team to develop and deliver training and resources for sales and marketing teams, enhancing their ability to sell and promote our products effectively.
- Develop a variety of content types, including whitepapers, blog posts, case studies, and video scripts, that support marketing and sales objectives.
- Provide marketing strategic expertise to ensure content is informative, engaging, and tailored to target audiences across different stages of the buyer's journey.
- Work closely with product management, sales, customer service, and other departments to ensure a cohesive and effective market strategy.
- Develop and help monitor metrics to track outcomes and effectiveness of marketing of our products.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or Masters degree preferred.
- 5+ years of product marketing or product management experience in B2B tech.
- 2+ years experience in fraud or financial services.
- Proven ability to perform market research and use insights to drive decision-making.
- Strong written and verbal communication skills, with a talent for clear and effective messaging.
- Experience in content creation, including whitepapers, blog posts, LinkedIn content.
Joining GeoComply means you'll be part of an award-winning company that values innovation, customer satisfaction, and employee growth. We're a fast-paced, high-impact organization with a can-do team culture.
We're committed to creating an inclusive and diverse work environment, where everyone feels valued and empowered to contribute. Our team is passionate about making a positive impact on the world, and we're excited to have you join us on this journey.
