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Senior Manager, Media Development

2 months ago


Toronto, Ontario, Canada Lyft Full time

At Lyft, our mission is to revolutionize the way people move and connect. To achieve this, we rely on a diverse team of talented professionals who share our passion for innovation and excellence.


As a Senior Manager, Media, you will play a critical role in shaping the future of our brand and driving business growth. You will lead paid brand media efforts, manage day-to-day investments, and collaborate with cross-functional teams to bring our media plans to life.


Responsibilities:



  • Develop and execute media strategies across paid channels, focusing on paid social, digital video, display, CTV, and DOOH.
  • Manage paid media campaigns, including budget planning, agency management, and creative workflows.
  • Collaborate with growth, brand, social, product marketing, and program management teams to bring media plans to life.
  • Partner with our media agency to develop and execute strategic media plans that align with Lyft's objectives.
  • Develop audience targeting strategies across rider and driver campaigns and work in Lyft's audience management platform to build and send user lists to media partners.
  • Own reporting for paid media campaigns, aggregating results across sources to deliver a narrative on performance.
  • Build and run experiments to test the effectiveness of our channels, audiences, and tactics.
  • Stay up-to-date on industry and cultural trends that impact the media space, ensuring Lyft's strategy remains smart and innovative.