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Digital Communications Specialist
2 months ago
About Queen's University
Queen's University is a leading Canadian research-intensive university that offers a transformative student learning experience. Our diverse employment opportunities span multiple areas, including globally recognized research, faculty administration, engineering and construction, athletics and recreation, power generation, and corporate shared services.
We are committed to employment equity and diversity in the workplace and welcome applications from individuals from equity-seeking groups, including women, racialized/visible minorities, Indigenous/Aboriginal peoples, persons with a disability, and those who identify in the LGBTQ+ community.
Job Summary
This position plays a key role in developing and implementing communications strategies that promote and profile events and programs. The successful candidate will perform market research, review analytics, and evaluate effectiveness to inform messaging and content development.
Key Responsibilities
- Develop and implement communications strategies that align with the university's goals and objectives.
- Conduct market research and analyze data to inform messaging and content development.
- Create and disseminate messaging across various media channels, including social media, email, and print materials.
- Collaborate with cross-functional teams to develop and implement marketing campaigns.
- Assist in maintaining the university's website, including coordinating content updates and design revisions.
- Coordinate the production of marketing materials, including print and electronic components.
- Other duties as required to support the department and/or unit.
Requirements
- Four-year bachelor's degree or equivalent in a related field.
- More than 3 years and up to and including 5 years of experience in communications, marketing, or a related field.
- Consideration may be given to an equivalent combination of education and experience.
Job Knowledge and Requirements
- Practical and applied knowledge of specialized methods and processes, typically acquired through a combination of technical or academic qualification and/or work experience.
- Provide consultation and advice on non-straightforward and/or complex issues.
- Interaction with others requires interpersonal skills and the ability to understand and influence.
- Adapt messages to meet the needs of the intended audience.
- Build relationships, trust, and credibility.
- Manage own work and may train and review the work of casual employees, work study students, and/or volunteers.
- Contribute to setting work priorities and direction, supporting the team in achieving goals and objectives.
- Participate in project team meetings and develop individual project plans.
- Lead procedural or technological change within a unit.
- Identify new problems and seek information and input to fully understand the cause of problems.
- Identify opportunities to improve the effectiveness and efficiency of work processes.
- Draw logical conclusions and provide opinions and recommendations.
- Research equity, diversity, accessibility, and inclusion resources and best practices relevant to the job and unit operations.
- Commitment to principles of equity, diversity, accessibility, inclusion, Indigenization, and human rights for equity-deserving groups.
