User Research Director

2 days ago


Montreal, Quebec, Canada Hasbro Full time
{"h1": "User Research Director at Hasbro", "p": "At Hasbro, we're passionate about creating immersive gaming experiences that bring joy to players worldwide. As a User Research Director, you'll play a critical role in shaping the future of our games by leading user research initiatives that inform design decisions and drive business growth.

Your key responsibilities will include:

* Developing and executing comprehensive user research strategies that align with project goals and objectives
* Leading all aspects of player experience research, including gameplay and feature usability, playtesting, and feedback strategy
* Collaborating with cross-functional teams to ensure research insights inform development needs and recommendations
* Designing and creating user research studies, including usability testing, playtesting, surveys, and interviews
* Operating and managing the internal play test lab and developing partnerships externally where relevant

If you're a seasoned user researcher with a passion for the gaming industry, we want to hear from you

**Requirements:**

* Experience building sophisticated user research and play-testing research strategies in the video game industry
* Specialization in data and analytics to generate reports and pitch optimizations or improvements that increase player adoption and engagement
* Deep understanding and experience with user research methods, personas, user flows, and information architecture
* Experience managing UX research for multiple titles
* Passion for emerging player, product, genre, and industry trends to identify potential design opportunities and enhance business performance
* Expertise with data structures, statistical analysis, and reporting platforms
* Critical decisions informed by data and supported by research but can balance it with understanding of good design intuition & creativity
* Incredible problem-solving skills, and ability to empower others to find solutions in new situations or fluid and dynamic environments
* Organizational and management skills
* Strong interpersonal skills and the ability to work effectively with cross-functional teams
* Proven ability to lead and develop a high-performing team
* Excellent communication skills in English

**What We Offer:**

* A dynamic and collaborative work environment
* Opportunities for professional growth and development
* Competitive salary and benefits package
* Recognition and rewards for outstanding performance

If you're passionate about user research and the gaming industry, we encourage you to apply for this exciting opportunity

**Equal Opportunity Employer:**

Hasbro is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive work environment that values diversity, equity, and inclusion.

**Accommodation:**

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

**Job Segment:**

User Experience, Research, Data, Statistics, Manager, Technology, Management

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