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User Experience Research Director

2 months ago

Montreal, Quebec, Canada Hasbro Full time
Job Description

Overview

Hasbro is seeking a highly skilled User Research Director to join our team. As a key member of our research and development team, you will be responsible for developing and executing a comprehensive user research strategy that aligns with our project goals and objectives.

Key Responsibilities

  • Develop and execute a comprehensive user research strategy that aligns with the project's goals and objectives
  • Lead all aspects of our studio's player experience research, including gameplay and feature usability, playtesting, and feedback strategy
  • Support the teams in their decision-making to address issues
  • Develop and oversee strategies to attract and recruit players for playtests
  • Lead efforts to identify and define player behaviors and personas to assist our team in developing better-informed and more engaging experiences
  • Work closely with the production team and other stakeholders to understand project goals and ensure research aligns with development needs and recommendations
  • Design and create comprehensive user research studies, including usability testing, playtesting, surveys, interviews, etc.
  • Operate and manage the internal playtest lab and develop partnerships externally where relevant
  • Advocate for the player perspective throughout the development process
  • Synthesize insights to inform the production team, balancing player satisfaction with business objectives
  • Experience in setting up and monitoring a budget within agreed delivery deadlines
  • Connect with other internal video game studios to develop the UX research capabilities

Requirements

  • Experience building sophisticated user research and play-testing research strategy in the video game industry
  • Specialization in data and analytics to generate reports and pitch optimizations or improvements that increase player adoption and engagement
  • Deep understanding and experience with user research methods, personas, user flows, and information architecture
  • Experience managing UX research for multiple titles
  • Passion for emerging player, product, genre, and industry trends to identify potential design opportunities and enhance business performance
  • Expertise with data structures, statistical analysis, and reporting platforms
  • Critical decisions informed by data and supported by research but can balance it with understanding of good design intuition & creativity
  • Incredible problem-solving skills, and ability to empower others to find solutions in new situations or fluid and dynamic environments
  • Organizational and management skills
  • Strong interpersonal skills and the ability to work effectively with cross-functional teams
  • Proven ability to lead and develop a high-performing team
  • Excellent communication skills in French and English