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User Experience Research Director
2 months ago
**About the Role**
We are seeking a highly skilled User Research Director to join our team at Hasbro. As a key member of our research and development team, you will be responsible for leading our user research efforts to ensure that our games meet the highest standards of quality and player satisfaction.
Key Responsibilities
- Develop and execute a comprehensive user research strategy that aligns with our game development goals and objectives.
- Lead all aspects of our user research, including gameplay and feature usability, playtesting, and feedback strategy.
- Support our development teams in their decision-making to address issues and improve game quality.
- Develop and oversee strategies to attract and recruit players for playtesting.
- Lead efforts to identify and define player behaviors and personas to assist our team in developing better-informed and more engaging experiences.
- Work closely with our production team and other stakeholders to understand project goals and ensure research aligns with development needs and recommendations.
- Design and create comprehensive user research studies, including usability testing, playtesting, surveys, interviews, etc.
- Operate and manage our internal playtest lab and develop partnerships externally where relevant.
- Advocate for the player perspective throughout the development process.
- Synthesize insights to inform our production team, balancing player satisfaction with business objectives.
- Experience in setting up and monitoring a budget within agreed delivery deadlines.
- Connect with other internal game development studios to develop our UX research capabilities.
Requirements
- Experience building sophisticated user research and play-testing research strategy in the video game industry.
- Specialization in data and analytics to generate reports and pitch optimizations or improvements that increase player adoption and engagement.
- Deep understanding and experience with user research methods, personas, user flows, and information architecture.
- Experience managing UX research for multiple titles.
- Passion for emerging player, product, genre, and industry trends to identify potential design opportunities and enhance business performance.
- Expertise with data structures, statistical analysis, and reporting platforms.
- Critical decisions informed by data and supported by research but can balance it with understanding of good design intuition & creativity.
- Incredible problem-solving skills, and ability to empower others to find solutions in new situations or fluid and dynamic environments.
- Organizational and management skills.
- Strong interpersonal skills and the ability to work effectively with cross-functional teams.
- Proven ability to lead and develop a high-performing team.
- Excellent communication skills in English.
What We Offer
We are an Equal Opportunity Employer and are committed to creating a diverse and inclusive work environment. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.