Experienced Senior Brand Manager

4 weeks ago


Toronto, Ontario, Canada Indigo Full time

We are Canada's Cultural Department Store, dedicated to igniting creativity and innovation every day. Our team is passionate about building a dynamic and enriching culture that fosters diversity and inclusion.

About the Role

The Senior Manager, Member Engagement, plays a critical role in growing member engagement through strategic partnerships, promotional campaigns, and effective communication strategies.

Key Responsibilities
  • Growing member retention, digital engagement, acquisition, and RFM through innovative strategies
  • Developing and executing a member communication plan to build community between members and Indigo
  • Leading updates to program Terms & Conditions in partnership with the legal team
  • Building and delivering the monthly plum newsletter, working with cross-functional partners to curate exclusive content and offers
Requirements

To succeed in this role, you will need:

  • 7+ years of experience in loyalty and/or CRM/data-driven marketing, preferably in agency, retail, or consumer goods
  • Strong project management skills in building new CRM data environments and/or redesigning loyalty programs
  • Creative and innovative approach to problem-solving
  • MBA considered an asset
What We Offer

As a member of our team, you can expect:

  • A competitive salary of $120,000 per year
  • A dynamic and enriching work environment that values diversity and inclusion
  • Opportunities for growth and development in a rapidly evolving industry

We welcome applications from individuals who share our passion for creativity, innovation, and customer satisfaction.



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