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E-commerce Manager

2 months ago

Montreal, Quebec, Canada DavidsTea Full time
About the Role

We are seeking a highly skilled and experienced E-commerce Manager to join our team at DAVIDsTEA. As a key member of our digital commerce team, you will be responsible for developing and executing strategies to drive online sales growth, enhance the customer experience, and improve conversion rates.

Key Responsibilities
  1. E-commerce Strategy & Execution
  • Develop and implement a comprehensive e-commerce strategy that aligns with the company's overall business objectives and growth targets.
  • Drive online sales through effective merchandising, promotions, and product launches, ensuring consistent revenue growth.
  • Analyze and optimize conversion funnels to maximize customer acquisition and retention.

  2. Shopify+ Platform Management
  • Manage and optimize the Shopify+ platform, ensuring smooth functionality, site performance, and user experience.
  • Oversee the development of custom features and integrations with third-party tools (e.g., ERP, GA4, Meta, etc...).
  • Product Management: Manage the product catalog, including listing new products, updating descriptions, and ensuring accurate inventory levels.
  • Troubleshooting: Address technical issues, working closely with IT or third-party agencies to resolve platform-related challenges.

  2. Digital Marketing & Customer Acquisition
  • Campaign Management: Collaborate with the marketing team to design, execute, and monitor digital marketing campaigns across various channels (email, social media, Search, SEO).
  • SEO & Content Optimization: Ensure the website is optimized for search engines, improving organic traffic through effective SEO strategies.
  • Customer Segmentation & Targeting: Utilize data analytics to identify key customer segments and tailor marketing efforts to enhance engagement and conversion.

  2. Analytics & Reporting
  • Performance Tracking: Monitor key performance indicators (KPIs) such as traffic, conversion rates, average order value (AOV), and customer lifetime value (CLV).
  • Data-Driven Decisions: Analyze data to make informed decisions on product offerings, pricing strategies, promotions and marketing efforts.
  • Reporting: Prepare regular reports on e-commerce performance, providing insights and recommendations to senior management.

  2. Customer Experience & Retention
  • User Experience (UX): Continuously improve the online shopping experience by enhancing site usability, navigation, and design.
  • Customer Service Integration: Work with the customer service team to ensure seamless support and quick resolution of customer issues.
  • Loyalty Programs & Retention: Develop and implement customer loyalty programs, focusing on increasing repeat purchases and customer lifetime value.

  2. Inventory & Supply Chain Coordination
  • Inventory Management: Collaborate with the supply chain team to ensure accurate inventory levels, prevent stockouts, and manage product availability.
  • Logistics Coordination: Optimize shipping and fulfillment processes to ensure timely delivery and minimize costs.

  2. Team Leadership & Collaboration
  • Team Management: Lead and mentor the e-commerce team, providing guidance on best practices and professional development.
  • Cross-Functional Collaboration: Work closely with marketing, operations, IT, and finance teams to align e-commerce activities with overall business goals.
  • Vendor Management: Manage relationships with external partners including marketing agencies, affiliates and other advisors assisting the Company in growing revenues.

  2. Industry Knowledge & Trend Analysis
  • Market Research: Stay informed about industry trends, emerging technologies, and competitor activities to keep the company at the forefront of e-commerce innovation.
  • Competitive Analysis: Conduct regular market analysis to identify opportunities for differentiation and growth.

  2. Compliance & Risk Management
  • Regulatory Compliance: Ensure the e-commerce platform adheres to legal requirements, including data protection (GDPR), consumer rights, and payment security standards.
  • Risk Mitigation: Identify and address potential risks related to e-commerce operations, including fraud prevention and cybersecurity measures.

Requirements

  • Bachelor's degree in Business, Marketing or related field; MBA is a plus
  • Minimum of 3 years CPG e-commerce experience managing product catalogue within Shopify +, Shopify POS and Shopify B2B with surrounding customer experience applications such as; Gorgias, Yotpo and Klaviyo.
  • Experience in implementing and configuring Shopify +, POS and B2B applications.
  • Affinity in developing automated workflows in Gorgias, Klaviyo that improves customer experience and helps drive revenue
  • Capable of configuring Google Analytics in tag manager; develops reports using applications such as Looker Studio
  • A demonstrated track record of building and scaling an e-commerce business
  • Data driven, client centric decision making and capable of setting metrics and monitoring progress against objectives
  • Experience in project management an asset
  • Team player and resilient in the face of challenges, ambiguity and change.
  • Excellent verbal and written communication skills