Digital Marketing Strategist

5 days ago


Toronto, Ontario, Canada Mediabrands Full time
Job Summary

We are seeking a highly skilled Digital Marketing Strategist to join our team as a Performance Growth Expert. This role is responsible for driving client success through strategic planning, execution, and optimization of digital marketing campaigns.

In this role, you will be the key point of contact for agency planning teams and clients, working closely with them to ensure their paid social efforts meet or exceed key performance indicators (KPIs). You will develop best-in-class deliverables, leveraging available technology platforms and services, and stay up-to-date with new developments in the digital landscape to educate teams and clients accordingly.

Key Responsibilities
  • Develop and execute digital marketing strategies that drive business growth and improve client ROI
  • Manage and optimize digital marketing campaigns across multiple channels, including social media, search, and display advertising
  • Analyze campaign performance data to identify trends, opportunities, and areas for improvement
  • Collaborate with cross-functional teams to ensure seamless campaign execution and maximize results
  • Stay current with industry trends, best practices, and emerging technologies to inform strategy and recommendations
Requirements
  • Bachelor's degree in Marketing, Communications, or related field; MBA or advanced degree preferred
  • Minimum 5 years of experience in digital marketing, preferably in a leadership or strategic planning role
  • Proven track record of driving business growth and improving client ROI through strategic planning and execution
  • Expertise in digital marketing channels, including social media, search, and display advertising
  • Strong analytical and problem-solving skills, with ability to interpret complex data and develop actionable insights
  • Excellent communication and project management skills, with ability to collaborate with cross-functional teams and stakeholders
About Us

KINESSO is the technology-driven performance marketing agency that sits at the heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation.

What We Offer
  • Estimated Salary: $120,000 - $150,000 per year, based on experience and qualifications
  • A competitive benefits package, including health insurance, retirement savings plan, and generous paid time off
  • A dynamic and inclusive work environment, with opportunities for professional development and growth
  • A chance to work with a global network of agencies and make a meaningful impact on our clients' businesses


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