Digital Marketing Strategist for Bidding and Decisioning

3 weeks ago

Toronto, Ontario, Canada Wayfair Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team in Toronto, CA. As a key member of our Martech Bidding & Decisioning platforms team, you will be responsible for developing and executing strategies to optimize our marketing spend and drive business growth.

Job Summary:

  • Own product strategy and roadmap for Wayfair's Martech Bidding & Decisioning systems
  • Partner with marketing, engineering, and data science teams to develop decisioning solutions that improve marketing ROI and enhance customer experiences
  • Develop a deep understanding of the business and digital marketing space, including general tech and vendor capabilities
  • Keep up-to-date on the latest AI & ML trends and work closely with Data Science to test, integrate, and scale the use of cutting edge ML approaches
  • Work with engineering and data science teams to ensure we are building scalable and extensible tech solutions supporting best-in-breed ML capabilities

Responsibilities:

  • Establish strong relationships with vendor and publisher partners, staying ahead of their feature releases and roadmaps
  • Regularly perform market discovery, surfacing and applying new tech and/or ML approaches to Wayfair's decisioning strategy
  • Communicate regularly with leadership across both tech and marketing, translating technical and domain-specific language into clear communications for a broad audience

Requirements:

  • 4+ years experience in B2B software/SaaS product management or highly related Martech or Data Science roles
  • Understanding of common digital marketing tech/platforms and publishers, and/or a strong interest in digital marketing tech
  • Previous experience with digital marketing decisioning, including spend management, content optimization, segmentation, and/or ML decisioning systems
  • Able to structure problems, develop clear problem statements and hypothesis, and prioritize work using business understanding and data
  • Familiarity with analytical tools (SQL, Excel) and comfort with large complex data sets

What You'll Love About Wayfair:

  • Competitive Salary: $120,000 - $150,000 per year, depending on experience
  • Time Off: Paid Holidays, PTO, Paid Sick Days, and Flexible Work Arrangements
  • Health & Wellness: Comprehensive Health Benefits, Life Insurance, Disability Protection, Gym/Fitness discounts, Mental Health Support, and Caregiver Services
  • Financial Growth & Security: RRSP (Registered Retirement Savings Plan), Tuition Reimbursement, and Stock Options
  • Family Support: Parental Leave Top-Up Program, Global Surrogacy & Adoption Policy, and Employee Assistance Program
  • Professional Development & Recognition: Rewards & Recognition, Global Employee Anniversary Awards, and Professional Training Opportunities
  • Unique Perks: Employee Discount, Global Pod Outings, and On-site Fitness Classes

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