Digital Marketing Experience Lead

2 weeks ago

Toronto, Ontario, Canada Fidelity Investments Full time

Job Overview:

The Digital Experience team is responsible for designing, developing, and implementing Fidelity Canada's digital marketing strategy with the goal of increasing engagement across all approved digital channels.

This role will work closely in partnership with the content marketing, advertising, events, automation, translation, and design teams to continuously maintain and post new content on Fidelity Canada's various digital properties in a timely manner while ensuring content is compliant.

Digital channels include, but are not limited to, the website, microsites, mobile apps, videos, and marketing automation solutions.

Key Responsibilities:

  • Responsible for daily web content publishing – new content and content updates - via a CMS (content management system)
  • Ensure timely completion of content publishing on digital properties
  • Ensure all web content meets AODA web accessibility guidelines
  • Develop and maintain documentation regarding job processes, system functionality, and emergency/backup procedures
  • Utilize the CMS to its full potential to create innovative digital experiences
  • Support Marketing, Sales, and other partners for Vidyard video use rolling out platform enhancements, troubleshooting, providing reporting, tutorials, and best practices
  • Develop and execute go-to-market strategies for video platform features, aligning with business objectives, target markets, and requirements

Marketing Campaigns and Product Launches:

  • Perform competitive analysis, provide wireframes, and make user journey and content flow recommendations for campaigns
  • Provide in-flight optimization and post-campaign reporting, using data analytics to understand user behavior and content performance for active and future campaigns and product launches

Content Compliance Administration:

  • Ensure the content currently residing on the website and new content posted adheres to compliance guidelines
  • Notify content owners of existing and potential compliance infringements and expired content

Maintenance of Digital Platforms:

  • Perform disaster recovery testing of the CMS, as needed
  • Liaise with Information Security to help facilitate any systems maintenance required for ongoing system support
  • Identify opportunities and work with Information Technology to make enhancements to digital properties

Requirements:

  • Completion of a two-year post-secondary program with a Marketing, UX, or technology focus or equivalent experience
  • 2+ years of hands-on experience with content management systems is required
  • Experience in Digital Marketing and/or enterprise-level website operations and administration
  • Experience with Adobe Experience Manager and/or web standards and technologies (i.e., HTML5, Java, CSS, video, and image formats) is an asset
  • Experience with analytics tools (Adobe Analytics, Google Analytics, Decibel Insights) is an asset
  • Experience with Vidyard is an asset
  • SEO knowledge is an asset
  • AEM or content management experience is an asset

Salary: Estimated $80,000 - $110,000 per year based on location and experience.

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