Digital Marketing Lead

1 week ago

Toronto, Ontario, Canada Sweat and Tonic Full time
Drive Customer and Revenue Growth

Sweat and Tonic, a leading boutique fitness and wellness company, is seeking a skilled Digital Marketing & Analytics Manager to support the expansion of our brand and drive customer and revenue growth.

About Us:

We are a dynamic team dedicated to disrupting the fitness industry through innovative group fitness classes, premium spa facilities, and exceptional guest experiences. Our unique approach has led to rapid expansion across multiple channels: In-studio, Sweat in the Park, Sweat Live, Sweat on Demand, and Sweat on the Roof – an outdoor rooftop fitness studio in the heart of downtown Toronto.

About the Role:

We are looking for a creative, analytical, and results-driven individual with a passion for producing high-quality work and creating exceptional guest experiences. The ideal candidate will have 4-6 years of experience in digital marketing and marketing analytics, with hands-on experience with campaign management and reporting tools such as Google Ads, Google Analytics 4, Looker Studio, SEMRush.

Key Responsibilities:

Create, execute, and manage successful digital programs through all S&T channels to drive brand growth and lead generation.Develop and implement marketing reporting, dashboards, and analytics to measure and drive campaign performance and ROI across all digital channels.Perform research, analyses, and testing with a variety of tools to gain insights to help shape and optimize marketing strategy.Prepare weekly, monthly, and quarterly reporting within the marketing department, including but not limited to: customer lifetime value, marketing performance, promotions and campaign tracking, ad performance, social media engagement.Website and app updates, including building web pages, managing website updates on S&T's main site, online retail shop, and operating platform, and performing regular audits and improvements to maintain optimal experience and function of the digital S&T experience.Work with cross-functional teams to execute on high-quality marketing campaigns, promotions, activities across all of S&T business units including fitness, events, food & beverage, Tonic Spa, and retail.Monitor existing communities and competitors within target markets to develop benchmarks, ideas, identify emerging industry trends, and drive qualified audiences.

Requirements:

  • 4-6 years of experience in digital marketing and marketing analytics.
  • Hands-on experience with HTML, CSS, Javascript.
  • Proficient in Google Marketing Platform, Google Ads, Meta, and various social media channels.
  • Proficient in Microsoft applications, including Excel and PowerPoint.
  • Exceptional written and verbal communication skills, including creative writing.
  • Thorough and detail-oriented; outstanding organizational and time management skills.

Benefits:

  • $80,000 - $100,000 base salary dependent on experience.
  • 10% annual bonus plan.
  • Comprehensive health benefits.
  • Unlimited S&T membership for you and a loved one.
  • Annual salary appraisal.
  • 40% off at Sweat and Tonic shop.
  • 20% off at Tonic Bar.
  • Access to discounts at up to 5,000 retailers across Canada.
  • Employee Assistance Program.
  • Top-up parental leave.
  • Up to $2,500 tuition reimbursement annually.

About Us:

We are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.

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