Player Development Program Lead
4 weeks ago
About the Role
The Saskatchewan Indian Gaming Authority (SIGA) is seeking a highly motivated and experienced Player Development Program Manager to lead our Loyalty Marketing team. This role will be instrumental in developing and executing strategies to attract, retain, and maximize revenue from high-value players. Reporting directly to the Director, you will oversee player development programs and host teams, ensuring exceptional guest service and performance.
Key Responsibilities:
- Analyze player data and performance metrics to track program effectiveness and identify opportunities for personalized offers based on player activity, preferences, and trends.
- Develop strategies for complimentary offerings tailored to player behavior and collaborate with cross-departmental teams to create targeted incentives for high-value players.
- Guide host teams in coordinating events and experiences that enhance guest engagement and loyalty, ensuring a positive and memorable experience for our valued players.
- Adhere to strict confidentiality standards for player information and internal processes, maintaining the highest level of professionalism and integrity.
Qualifications:
- Bachelor's degree in Business Administration, Commerce, or Communication with a specialization in Marketing.
- Certification in Event Planning or Project Management is a plus.
- Minimum of 4 years' experience in Business, Marketing, or Sales within the gaming industry or a related field.
- Strong strategic planning, budgeting, and data analysis skills with a proven ability to interpret complex data and translate it into actionable insights.
- Experience in program management and training/certification programs, demonstrating your ability to lead and develop teams effectively.
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