Player Loyalty and Retention Director

4 weeks ago


Saskatoon, Saskatchewan, Canada Saskatchewan Indian Gaming Authority Full time
Job Summary

We are seeking a highly skilled and experienced professional to join our team as a Player Development Program Manager. This is a key role that will be responsible for developing and implementing strategies to attract, retain, and reward high-value players, maximizing player lifetime value and revenue generation.

Main Responsibilities
  • Player Data Analysis: Monitor player activity, preferences, and trends to identify opportunities for personalized offers and tailored experiences.
  • Program Effectiveness: Analyze player data and performance metrics to track program effectiveness and return-on-investment (ROI).
  • Strategic Planning: Develop strategies regarding complimentary offerings by evaluating player behavior such as recorded play, reinvestment, and guest profitability.
  • Collaboration: Collaborate with cross-departmental teams to develop targeted incentives that appeal to high-value players.
  • Training and Coaching: Guide host teams to coordinate events, tournaments, and experiences to enhance guest engagement and loyalty.
  • Confidentiality: Develop and adhere to confidentiality standards of all player information and internal processes.
Requirements
  • Education: Successful completion of a four-year bachelor's degree in Business Administration, Commerce, or Communication, with a specialization in Marketing.
  • Experience: A minimum of 4 years' experience in Business, Marketing, or Sales, with experience in strategic planning, budgeting, and data analysis.
  • Skills: Strong analytical and problem-solving skills, with the ability to work in a fast-paced environment and prioritize multiple tasks.
Why Join Our Team?

At Saskatchewan Indian Gaming Authority, we value our employees and strive to create a positive and inclusive work environment. We offer competitive compensation and benefits, as well as opportunities for growth and advancement.



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