Director of Performance Marketing

4 weeks ago


Old Toronto, Ontario, Canada Pioneer Works, Inc. Full time
Job Description

We're seeking a talented Director of Performance Marketing to join our team at Pioneer Works, Inc. This is a unique opportunity to lead our product marketing efforts and drive business growth.

About the Role

  • Lead the development and execution of go-to-market strategies for new product launches and feature updates.
  • Define and refine product positioning and messaging that resonates with local business owners and operators.
  • Collaborate on customer segmentation workstreams, refining personas of local business owners and operators and capturing different target customers.
  • Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of our solutions.
  • Monitor market trends, competitive landscape, and customer insights to inform product positioning.
  • Monitor and analyze the performance of product marketing initiatives, using data-driven insights to optimize campaigns and strategies.

About Us

Pioneer Works, Inc. is a leading provider of team management solutions for small businesses. We're committed to fostering a welcoming space where every employee can be their full self.

What We Offer

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and inclusive work environment.


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