Product Marketing Manager

1 week ago


Toronto, Ontario, Canada com, ULC - A49 Full time
Product Marketing Manager

Amazon Canada is seeking a Product Marketing Manager to lead marketing efforts for on-site events, such as Holiday and Prime Day.

The ideal candidate will leverage excellent cross-functional project management skills and a detailed eye for data to develop, launch, test, and report on market-leading awareness, education, and conversion-oriented programs touching all areas of the business.

The ability to manage multiple milestones and shifting requirements in a fluid, fast-moving environment—while keeping stakeholders updated on your progress—is critical to success in this position.

Key Responsibilities
  • Lead end-to-end marketing for CA retail Retail events.
  • Support marquee activations, including partnering with category and central teams to drive traffic.
  • Track, measure and report on channel results, contributing to business reviews regularly; Present strategy, learnings and recommendations to senior leadership.
  • Define and own goals, including data-driven recommendations on priorities.
  • Be the voice of the customer for CA programs, by diving deep into consumer insights, competitive landscape and driving recommendations that help how we deliver to customers.
  • Develop mechanisms to communicate proactively and effectively with partner teams and senior leadership.
Requirements
  • 3+ years of professional noninternship marketing experience.
  • Experience building, executing and scaling crossfunctional marketing programs.
  • Experience using data and metrics to drive improvements.
  • Experience owning and driving largescale crossfunctional programs.
  • Experience in multivariate testing, inapp and onsite.


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