Product Marketing Manager

2 hours ago

Toronto, Ontario, Canada Wealthsimple Full time
About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at Wealthsimple. As a Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies for our products, working closely with cross-functional teams to drive growth and customer acquisition.

Key Responsibilities
  • Develop and execute go-to-market strategies for new product launches, including positioning, messaging, and channel planning.
  • Work closely with product management, user experience, and growth teams to ensure alignment and effective execution of product launches.
  • Manage and analyze customer behavior data to identify growth opportunities and inform product development.
  • Collaborate with marketing teams to develop and execute integrated marketing campaigns that drive customer acquisition and retention.
  • Develop and maintain relationships with key stakeholders, including product management, user experience, and growth teams.
Requirements
  • 5+ years of experience in marketing in technology organizations that have experienced hyper-growth.
  • Proven track record of developing and executing successful go-to-market strategies.
  • Strong analytical and problem-solving skills, with ability to manage and analyze complex data sets.
  • Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams.
  • Experience with A/B testing and experimentation.
What We Offer
  • Competitive salary and benefits package.
  • Opportunity to work with a leading fintech company and contribute to the growth and development of our products.
  • Collaborative and dynamic work environment.
  • Professional development opportunities.

We are an equal opportunities employer and welcome applications from diverse candidates. If you are passionate about marketing and product development, and have a strong track record of success, we encourage you to apply for this exciting opportunity.

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