Product Marketing Manager

2 months ago


Toronto, Ontario, Canada Bitgo Full time
Product Marketing Manager

BitGo is a leading infrastructure provider of digital asset solutions for businesses, offering custody, wallets, staking, trading, and settlement. As a Product Marketing Manager, you will play a critical role in shaping the go-to-market strategy, getting to know our target customer deeply, and influencing the way we build, market, and sell our product.

Responsibilities
  • Develop and execute go-to-market strategies to increase awareness and adoption of our digital asset solutions.
  • Partner with Sales to understand the buyer's journey and create sales collateral that differentiates us in the market.
  • Collaborate with Product Management to prioritize our product roadmap and ensure alignment with market needs.
  • Own product release communications strategy to drive greater product adoption by new and existing clients.
  • Work with PR and Content to develop articles, blog posts, and other content that positions us smartly and drives top-of-funnel.
Requirements
  • 4+ years of professional marketing experience.
  • At least 2 years of product marketing experience in SaaS or finance.
  • Excellent writing and communications skills.
  • Experience with crypto, fintech, etc. is helpful but not required.
  • Ability to work independently and take ownership of personal, team, and operational objectives.
Why BitGo?

BitGo is a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for new colleagues who bring innovative ways of thinking and problem-solving, and who want to be part of the team that changes the world's financial markets.

We offer a competitive base salary, bonus, and stock options, as well as 100% company-paid health insurance for employees, partners, and dependents. We also offer up to 4% 401k company match, paid parental leave, paid vacation, free commuter/parking pass, free custom lunches, dinners, and snacks, computer equipment, and a great startup environment.



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