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Product Marketing Manager
2 months ago
QuickStart Inc. is seeking a highly skilled Product Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing plans to drive growth and engagement within our target audience.
Responsibilities:- Partner with the product team to understand industry trends, competitive landscape, and customer needs within the online IT training sector.
- Contribute to the development of comprehensive marketing strategies to effectively position our products and drive user acquisition and retention.
- Define clear and compelling value propositions for our training offerings, highlighting their unique benefits and advantages.
- Craft engaging messaging and positioning strategies tailored to resonate with our B2C and B2B audiences of potential individual learners, and enterprise and government organizations.
- Collaborate with product development teams to plan and execute successful product launches and feature releases.
- Contribute to the development and lead the implementation of go-to-market strategies that leverage digital marketing channels, content marketing, and targeted campaigns.
- Partner with the content marketing manager to create, execute and track performance of impactful marketing content, including website copy, blog posts, email campaigns, social media content, and promotional materials.
- Provide sales teams with the necessary tools, resources, and collateral to effectively promote and sell our online training products.
- Collaborate with the product team to develop sales training materials and presentations to educate sales representatives on product features, benefits, and value propositions.
- Monitor and report on key performance metrics to evaluate the effectiveness of marketing campaigns and initiatives.
- Utilize data-driven insights to advise on optimization of marketing strategies, improvement of user engagement, and conversion.
- Bachelor's degree in Marketing, Business Administration, Education, or related field; Master's degree is a plus.
- 5-7 years of experience in product marketing, preferably within the edtech industry or a related field.
- Strong understanding of digital marketing principles and techniques, with experience in SEO, SEM, email marketing, and social media.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
- Proven track record of developing and executing successful marketing campaigns that drive user acquisition and engagement.
- Passion for education, technology, and innovation, with a desire to make a positive impact on the future of learning.
