Product Marketing Manager

16 hours ago

Toronto, Ontario, Canada Miovision Full time

**Product Marketing Manager**

**Job Description**

Miovision is a global industry leading company providing agencies and organizations modern tools to improve today's traffic problems. We offer solutions that collect multimodal traffic data and uncover actionable insights, helping organizations get more out of their road network.

**Job Summary**

We are currently hiring for 2 Product Marketing Manager roles. Each role is unique in the types of products they support and we're looking for different types of experience for each role.

**Key Responsibilities**

* Act as a right hand and partner to Product Managers
* Support the product strategy by representing the voice of the customer throughout the strategy and product development process
* Ensure Product Managers can identify and articulate the customers problems, how our solutions helps, what value it delivers and how the solution competes
* Support Product Management with market research, competitive positioning and messaging research
* Partner with UI/UX to complete full lifecycle customer journey mapping owning the development of Ideal Customer Profiles and buyer personas
* Develop positioning, message, and the overall solution narrative and core sales materials that explain the unique value Miovision solutions deliver in an engaging and compelling way
* Work with our sales teams and marketing teams to develop go-to-market and launch strategies, providing them with what they need to know to successfully sell and market our products
* Work with sales teams and marketing teams to develop annual sales-play themes and supporting information and materials

**Requirements**

* 3-5+ years experience in B2B tech product marketing
* Proven experience taking products through market launch in the tech industry
* Experience working closely Product Managers on product strategy
* Experience with competitive intelligence and market research
* Experience with positioning, messaging and developing solution narratives
* Experience producing high quality pitch decks that tell value stories
* Experience with Jira and confluence
* Strong grasp of traffic, networking, IoT, or Smart Cities is a plus

**About You**

* Insatiably curious - you love learning about things and how they work
* Desire to make it simple - you love taking complex ideas and confusing concepts and transforming them into simple explanations
* Pencil for problem solving - you live to solve problems, it's motivating and delivers a strong level of job satisfaction to help the customer and your fellow team mates to their jobs to the best of their ability
* Kindness - we've got a great team of people at Miovision who treat each other with care and respect, it's important that you'll contribute to that culture
* Courage - when something isn't right or doesn't make sense, when you feel a concept or a way of doing things is stuck in rut you have the courage to speak up in a direct yet constructive way
* Grit - being a B2B tech product marketer isn't for the faint of heart. It's fast paced with supported yet significant learning curves to ramp-up. Starting a new role is always unnerving, but you've got what it takes to stay the course and become a SME in your area

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