Senior Campaign Strategist
2 weeks ago
We are seeking an experienced Senior Campaign Strategist to join our team in Toronto, ON. This is a 12-month contract position with the opportunity to work on exciting marketing campaigns.
About the RoleThe successful candidate will be responsible for designing and executing end-to-end marketing campaigns that meet business objectives. This includes providing accurate and timely campaign design, building and execution, as well as quality assurance audits to ensure campaign accuracy.
Key Responsibilities- Develop and implement comprehensive campaign strategies to drive business growth.
- Analyze target audience and pre-campaign sizing data to inform campaign design and build.
- Collaborate with senior business leadership to understand and specify business, design and technical requirements for marketing campaigns.
- Ensure corporate reputation is maintained through adherence to privacy guidelines, ethics, data stewardship and governance policies and processes.
- A minimum of 5+ years of experience in marketing and relational databases, with proficiency in structured programming concepts and data analytics tools (SAS EG, SQL).
- Proficient knowledge and usage of SAS macros, ability to manage moderately large databases and datasets.
- Strong understanding of decisioning environments and technology solutions (Unix, Data Lake).
This role offers a competitive salary range of $80,000 - $110,000 per annum, depending on experience. Additional benefits include professional development opportunities, flexible work arrangements and a dynamic work environment.
About MindlanceMindlance is an equal opportunity employer committed to inclusive, equitable and barrier-free recruitment and selection processes. We value diversity and strive to create a workplace that reflects this commitment.
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