Senior Campaign Strategist

2 weeks ago


Old Toronto, Canada Mindlance Full time

We are seeking an experienced Senior Campaign Strategist to join our team in Toronto, ON. This is a 12-month contract position with the opportunity to work on exciting marketing campaigns.

About the Role

The successful candidate will be responsible for designing and executing end-to-end marketing campaigns that meet business objectives. This includes providing accurate and timely campaign design, building and execution, as well as quality assurance audits to ensure campaign accuracy.

Key Responsibilities
  1. Develop and implement comprehensive campaign strategies to drive business growth.
  2. Analyze target audience and pre-campaign sizing data to inform campaign design and build.
  3. Collaborate with senior business leadership to understand and specify business, design and technical requirements for marketing campaigns.
  4. Ensure corporate reputation is maintained through adherence to privacy guidelines, ethics, data stewardship and governance policies and processes.
Requirements
  • A minimum of 5+ years of experience in marketing and relational databases, with proficiency in structured programming concepts and data analytics tools (SAS EG, SQL).
  • Proficient knowledge and usage of SAS macros, ability to manage moderately large databases and datasets.
  • Strong understanding of decisioning environments and technology solutions (Unix, Data Lake).
Compensation and Benefits

This role offers a competitive salary range of $80,000 - $110,000 per annum, depending on experience. Additional benefits include professional development opportunities, flexible work arrangements and a dynamic work environment.

About Mindlance

Mindlance is an equal opportunity employer committed to inclusive, equitable and barrier-free recruitment and selection processes. We value diversity and strive to create a workplace that reflects this commitment.



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