Digital Marketing Campaign Specialist

2 days ago


Toronto, Ontario, Canada JAM CRM Full time

We are JAM CRM, a pioneering CRM agency based in Liberty Village. Our team of over 150 communication experts is dedicated to creating groundbreaking work and making our clients proud. We're looking for a highly skilled Digital Marketing Campaign Specialist to join our team.

Key Responsibilities:

  • Manage multiple accounts for enterprise-level clients using Salesforce Marketing Cloud and Adobe Campaign.
  • Deploy complex data-driven marketing campaigns on time, from setup to testing and live launch.
  • Implement personalization, dynamic content, A/B testing, and performance reporting.
  • Collaborate with the account team for client UAT testing and resolve issues with vendor platform support and deliverability teams.
  • Recommend process improvements and develop efficiencies to manage client expectations.
  • Provide technical expertise and guidance to the account team and clients on best practices and realistic accommodations.

Requirements:

  • 1-3 years of experience in email marketing or a related field.
  • Proven experience deploying emails through enterprise-level ESP/marketing automation tools like Salesforce Marketing Cloud or Adobe Campaign.
  • Strong understanding of HTML and CSS.
  • Familiarity with scripting languages like SQL.
  • Knowledge of Canada's Anti-Spam regulation (CASL).
  • Experience in data-driven and creative thinking to analyze campaign results.
  • Excellent organizational, analytical, and problem-solving skills.
  • Ability to work in a fast-paced environment with competing deadlines and priorities.

Compensation: $80,000 - $110,000 per year, depending on experience.



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