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Marketing Automation Specialist

4 weeks ago

Toronto, Ontario, Canada FCBSIX Full time
FCB/SIX Job Description

About the Role:
The Campaign Manager will lead campaign setup and execution across various marketing automation platforms while providing necessary guidance to developers and designers. This role is an integral part of our technology solutions and focuses on collaborating with internal stakeholders and clients to design solutions for CRM marketing programs.

This position is expected to utilize both automation platform expertise and email marketing best practices where applicable within their daily responsibilities.

Main Responsibilities:
Participate in campaign briefing and extract/document campaign implementation requirements and define solutions required to support personalized CRM campaigns.
Build and deploy email marketing campaigns via marketing automation platform. This can include development of audience in CDP, automation, customer journey, email personalization, data segmentation, A/B testing and automated triggers
Leading or contributing to campaign specifications documents, capturing business rules, data requirements, decisioning criteria and audience specifics.
Collaborate with the cross-functional team (developers, business analysts, creatives, QA and digital project managers) as needed to support high quality campaign builds
Participate in the creation and execution of functional and data related test plans with vendors and client database teams
Collaborate with business stakeholders in designing dashboards and analytic reports relevant for CRM marketing programs
Assist business stakeholders in drawing insights from data to determine campaign success and further strategy development
Propose solutions and build proof of concepts for leveraging new tools available in the automation platform or new methods of implementing the CRM programs
Identify areas of opportunity within campaign and CRM processes and work with the team and management to clarify and simplify complex processes
Adhere to quality assurance processes and standards, as well as production schedules and deadlines for all projects

Required Skills and Qualifications:
Advanced SQL knowledge ~ Deployment of Adhoc campaign (Email, SMS & Push)
~ Journey & Test Case Development
~ Automation Development
~ Advanced knowledge of Salesforce Marketing Cloud; including contact builder, automation studio, journey builder, email studio, and data extensions

Benefits:
We offer a competitive salary of $110,000 - $130,000 annually, depending on experience.